Brand Tone

Local and Authentic, Friendly and Accessible, Playful and Creative

Brand Values

• •Local Sourcing and Regionality
• •Quality and Craftsmanship
• •Innovation
• •Community and Shared Moments

Best Practices

• •Always tell the brand's unique origin story, referencing the student project and local farm partnership to reinforce authenticity.
• •Consistently use 'local' as a keyword, emphasizing Swiss and regional roots (Dietikon, Aargau) to build a strong sense of place and community pride.
• •Maintain simple and friendly language, avoiding jargon and using inclusive, welcoming terms to make the brand accessible and down-to-earth.
• •Showcase innovation with playful and descriptive language, highlighting the 'why' behind new flavors to make the creative process feel fun.
• •Ensure the product shines through high-quality, vibrant photos and videos that depict the cider in appealing settings, matching the friendly, refreshing, and communal tone of the copy.

Social Perception

Perceived as a quality local product, innovative and refreshing, and authentic and approachable, resonating with consumers who value authenticity in craft beverages.

Copy Examples

• •It all started with a simple idea and apples from a local farm in Dietikon. Our classic Apfel Cider is crisp, refreshing, and tastes like home. No frills, just pure craft in a bottle. Prost! #DietikerCider #LocalCraft #SwissCider
• •Meet our Strawberry Cider. We took our classic apple cider and blended it with sweet, sun-ripened strawberry pulp to create a taste of pure summer. It’s fruity, it’s fresh, and it’s waiting for you. #SummerInABottle #StrawberryCider #DrinkLocal
• •Good things happen when you have leftover apple juice and a passion for fermentation. Discover the story of Dietiker Cider—born from curiosity, crafted with local pride. #OurStory #DietikerCider #CraftedInSwitzerland
• •Feeling spicy or adventurous? Ginger Kick vs. Hopped & Fresh
• •We believe the best things in life are grown locally and shared with friends. Dietiker Cider. Crafted with Swiss apples, made for good times.