Brand Tone

Friendly, value-driven, and informative, with a clear passion for pets.

Brand Values

• •Quality
• •Affordability/Value for Money
• •Wide Assortment/Comprehensive Choice
• •Customer Focus (implied)
• •Passion for Animals

Best Practices

• •Always Emphasize Value AND Quality: While "gigantically cheap" is a key selling point, consistently pair it with reminders of product quality (e.g., "Chikko Quality," "well-known brands," "natural products") to avoid being perceived as *just* cheap.
• •Speak the Pet Lover's Language: Use terms and express sentiments that resonate with pet owners (e.g., "furry friend," "best friend," "paw-sitively," "spoil your pet"). Show genuine enthusiasm for animals.
• •Be Direct and Informative, but Friendly: Clearly explain product benefits and features. Use straightforward language but maintain a welcoming and approachable tone. Avoid overly technical jargon unless addressing professionals (like breeders, given their wholesaler history).
• •Incorporate "Gigant" (Giant) Playfully (When Appropriate): The brand name itself offers opportunities for playful wording like "giant deals," "giant selection," reinforcing the name in a positive, memorable way.
• •Maintain Consistency Across Platforms: While the style might vary slightly (e.g., more playful on TikTok), the core values (quality, value, pet passion) and the overall friendly, informative tone should remain consistent across the website, social media, and any advertisements. Ensure promotional messaging aligns everywhere.

Social Perception

Seen as a go-to for pet supplies, especially at events. Positive reputation on Bol.com. Mixed direct customer service/product quality feedback. Community involved. Price-conscious choice.

Copy Examples

• •Headline: Spoil Your Furry Friend Without Emptying Your Wallet! Diergigant: Giant Deals, Happy Pets. Body: From the tastiest natural snacks by Chikko Quality to the comfiest beds, find everything your dog or cat dreams of at prices that’ll make you purr. Shop now and give your best friend the quality they deserve!
• •Headline: Tail-Wagging Quality, Wallet-Friendly Prices! That's the Diergigant Promise. Body: With 25 years of experience, we know what pets love and owners need. Explore our huge range of food, toys, and care products. Because top quality shouldn't break the bank.
• •Headline: Is Your Pup Ready for a Treat Overload? Discover Chikko Quality! Body: Our own brand, Chikko Quality, means natural ingredients and happy, healthy pets. From delicious dried meat snacks to durable toys, treat them to the best. After all, they’re family!
• •Headline: Everything Your Pet Needs, All in One Place & "Gigantisch Goedkoop!" Body: Stop searching, start saving! Diergigant offers an enormous selection of dog and cat essentials. From grooming gear to the coziest vet beds, find it all right here at unbeatable prices.
• •Social Media Post (TikTok/Instagram style): Image/Video: Cute dog playing with a new toy from Diergigant. Caption: "Zoomies sponsored by Diergigant! 🐾 Our latest toy collection is in, and it’s PAW-sitively awesome! Spoil your furball with fun and quality, without the giant price tag. #Diergigant #HappyPets #DogToys #ChikkoQuality #PetParadise"