Brand Tone

Sophisticated & Effortless, Artistic & Poetic, Authentic & Grounded, Free-Spirited & Adventurous

Brand Values

• •Authenticity
• •Naturality & Quality Materials
• •Timelessness over Trends
• •Androgynous Femininity & Freedom
• •Artistic Expression & Storytelling
• •Craftsmanship & Detail
• •Sustainability (implied)

Best Practices

• •Embrace Evocative Language: Use descriptive, sensory words that paint a picture and appeal to emotion, reflecting the artistic and poetic side of the brand. Think 'sun-drenched hues,' 'whispers of vintage,' 'earthy textures.'
• •Highlight Natural Materials & Craftsmanship: Consistently mention the quality and origin of fabrics (linen, cotton, silk) and subtly allude to the care in creation, reinforcing authenticity and quality.
• •Maintain an Understated Sophistication: Avoid overly loud, aggressive, or trend-driven language. The tone should feel confident yet calm, chic yet approachable.
• •Tell a Story: Frame collections and pieces within a narrative – of travel, nature, inspiration, or the life of the 'Diega woman.' This connects with the brand's value of artistic expression.
• •Balance Masculine & Feminine Descriptors: When describing the style, use language that reflects the signature blend of masculine-inspired cuts and feminine details and sensibilities (e.g., 'structured yet flowing,' 'borrowed-from-the-boys ease with a delicate touch').

Social Perception

High Quality & Unique Design, Comfortable & Wearable, Effortlessly Chic & Parisian, For the Modern, Confident Woman, Investment Pieces, Positive Retailer Relationships

Copy Examples

• •Instagram Post (Image: Woman in a flowing Diega dress in a natural setting): Unearth your spirit. Our latest collection, woven from stories of the wild and the free. Discover fabrics that breathe and silhouettes that move with you. Diega – wear your world.
• •Website Homepage Banner: Diega Paris: Where timeless design meets the authentic touch. Explore a wardrobe inspired by the journey, crafted for the soul.
• •Product Description (For a linen blazer): The essence of effortless chic. This linen blazer, with its softly tailored lines and natural breathability, is an ode to androgynous femininity. Designed in Paris to be lived in, season after season.
• •Email Newsletter Subject: New Arrivals: Pieces that tell a story, just like yours. Body Snippet: Explore the latest from Diega – think touchable textures, inspired prints, and the timeless allure of Parisian design. Find your next cherished piece.
• •Brand Story Snippet (About Us page): At Diega, we believe clothing is more than just fabric; it's a landscape of personal expression. Inspired by the raw beauty of nature and the quiet confidence of masculine tailoring, we craft pieces for the woman who is unapologetically herself – spirited, authentic, and always evolving.