Brand Tone

Primary Tone (Website & Instagram): Sophisticated, Personal, and Trustworthy. Secondary Tone (TikTok): Relatable, Passionate, and Authentic.

Brand Values

• •Timeless Self-Expression
• •Ethical & Sustainable Practices
• •Craftsmanship & Quality
• •Personal Connection & Storytelling
• •Authenticity

Best Practices

• •Segment Your Tone by Platform: Maintain the sophisticated, trustworthy tone for your website and product pages. Use the more authentic, personal, and sometimes humorous voice for community-building platforms like TikTok and Instagram Stories.
• •Lead with "Why," Not Just "What": Instead of just describing a ring, describe the feeling it evokes or the story it represents. Always connect the product back to the core values of self-expression, timelessness, and storytelling.
• •Incorporate "Ethical Luxury" Keywords: Consistently use terms like "ethically sourced," "lab-grown diamonds," "sustainable choice," and "handcrafted" to reinforce your brand's commitment to conscious consumerism.
• •Tell the Founder's Story: Weave the narrative of the "mama emprendedora" and passionate designer into the copy where appropriate, especially in "About Us" sections, emails, and social media. This humanizes the brand and creates a powerful connection.
• •Create a "Glossary" of Brand Words: Develop a list of on-brand words (e.g., Timeless, Story, Personal, Crafted, Conscious, Authentic) and off-brand words (e.g., Cheap, Discount, Trendy, Fast-fashion) to guide all copy creation and ensure consistency.

Social Perception

The public perceives Diecinueve92 as a high-quality, trustworthy, and modern jeweler. Customers and followers see it as an authoritative source for custom engagement and wedding rings in its local market (Puebla, MX) and beyond. The emphasis on ethical practices and lab-grown diamonds resonates positively with a modern consumer base concerned with sustainability. The authentic content on TikTok has built a strong community that views the brand not just as a business, but as the product of a passionate individual. This fosters loyalty and a positive emotional connection. The brand is seen as both aspirational (due to the fine jewelry) and accessible (due to the founder's relatable personality).

Copy Examples

• •Beyond Trends: Jewelry That Tells Your Story. Forever.
• •Introducing The 'Celeste' Ring. Designed not just to be worn, but to be lived in. Each curve is a reminder that true style is eternal. Handcrafted in 18k gold, because your story deserves to be told with the finest materials. #Diecinueve92 #FineJewelry #TimelessDesign
• •A Behind-the-Scenes Look at How Your Jewelry is Made.
• •A symbol of your unique love, crafted for a lifetime of memories. This ring features a stunning, ethically-sourced lab-grown diamond, set in a classic 14k gold band that celebrates timeless elegance. Begin your forever with a piece that is as conscious as it is beautiful. Schedule a consultation to personalize your design.
• •TikTok Video Idea & Script - Concept: A video showing a "mistake" or a piece that had to be reworked. Text on Screen: "They say handmade means perfect. We think it means human." Voiceover/Caption: "Not every piece comes out right the first time! This is the real side of jewelry design. It’s about patience, passion, and getting it perfect *for you*. #JewelryDesigner #Handmade #SmallBusinessOwner #RealStory"