Brand Tone

Edgy & Bold, Motivational/Resilient, Confident & Direct, Youthful & Trendy

Brand Values

• •Self-Expression & Individuality
• •Resilience & Strength
• •Living Authentically/No Regrets
• •Community

Best Practices

• •Develop a Core Lexicon: Create a list of words and phrases that embody the brand's edgy, resilient, and confident spirit (e.g., "unleash," "defy," "own," "raw," "no apologies," "live loud"). Consistently integrate these into your copy.
• •Embrace Strong Verbs & Active Voice: Use dynamic action words to create a sense of energy and directness. Avoid passive language.
• •Short, Punchy Sentences for Impact: Especially on social media, use concise and memorable phrases that grab attention quickly. This aligns with the direct and confident tone.
• •Authentic Storytelling (When Applicable): If sharing stories (e.g., "Our Story," customer spotlights), ensure they reflect themes of overcoming, transformation, or bold living, reinforcing the "Die2Live" ethos.
• •Visual-Copy Cohesion: Ensure the tone of the copy always matches the mood and style of the visuals. An edgy photo should be paired with equally edgy text, not something overly playful or formal.

Social Perception

Fashionable & Trendy, Emerging Brand, Positive (among target audience), Legitimacy, Potential for Confusion

Copy Examples

• •Instagram Post (Image: Model wearing a graphic hoodie in an urban setting): Own the concrete. Live the story. This isn't just a hoodie, it's a statement. #Die2Live #StreetwearReborn #UrbanEdge
• •Product Description (for a bold graphic tee): Beyond the threads. Beyond the trends. The [T-Shirt Name] tee: Wear your conviction. Crafted for those who don't just exist, but live. #Die2LiveOrDont #StreetEssentials
• •Website Banner: They said play it safe. We said Die2Live. New collection drops now.
• •TikTok Video Caption (Showcasing various ways to style a track pant): Maxin' out life, not just the look. The Die2Live tracks – built for every hustle. How do you rock yours? #Die2LiveStyle #StreetwearFits #TracksuitKing
• •Email Subject Line (for a new release): Don't Wait for Tomorrow. Die2Live Today. NEW ARRIVALS INSIDE.