Brand Tone

Authentic & Down-to-Earth, Humorous & Relatable, Family-Oriented & Traditional, Trustworthy & Transparent, Proudly American/Oklahoman

Brand Values

• •Quality
• •Family & Heritage
• •Transparency
• •Ethical & Sustainable Practices
• •Hard Work & Grit
• •Connection & Community
• •Humor & Entertainment

Best Practices

• •Always write with the authentic, humorous, and slightly irreverent voice established by Gatlin Didier and the family. Ask, "How would Gatlin or Granny say this?"
• •Prioritize Authenticity & Transparency: Share real stories, behind-the-scenes glimpses, and be open about your practices. Avoid overly corporate or polished language. Let the family's personality shine.
• •Emphasize Family & Heritage: Consistently weave in the multi-generational aspect of the ranch. It’s a key differentiator and builds trust.
• •Use Humor Wisely: Incorporate humor that is relatable, down-to-earth, and aligned with the Western/ranching theme. Ensure it enhances the message, not overshadows product quality.
• •Focus on "Ranch to Your Table" Benefits: Clearly communicate the advantages of sourcing beef directly from the ranch – quality, taste, ethical raising, and supporting a family business. Connect the online fun to the tangible quality of the product.

Social Perception

Positive Association with Gatlin Didier, High-Quality Product Perception, Entertaining and Engaging, Trust and Authenticity, "Woke-Free" Appeal, Price Consideration

Copy Examples

• •From our Oklahoma pastures, where life’s a bit wilder and the beef is a whole lot better. This ain’t just a steak; it’s a piece of our family’s 100-year heritage, raised right and tasting incredible. Ready to upgrade your dinner? Gatlin and Granny approve this message! 😉 #DidierRanch #RanchDirect #OklahomaBeef #TasteTheTradition #FamilyFarm
• •Tired of mystery meat? So are we. The Rancher’s Classic Box is your direct line to honest-to-goodness, Oklahoma-raised beef. We’re talking premium cuts, dry-aged for flavor that’ll make your tastebuds sing louder than Gatlin at a karaoke night. Straight from our family to yours – because knowing your rancher makes all the difference. What’s inside? Only the good stuff. [List key cuts]
• •Heads Up! 😉 Granny's Favorite Steaks are Back in Stock!
• •Didier Ranch: Real. Oklahoma. Beef. Generations of Flavor, Served with a Side of Laughter.
• •(Scene: Gatlin struggling comically with a generic, sad-looking store-bought steak, then transitions to a beautiful Didier Ranch steak sizzling on the grill, Granny gives a thumbs up in the background.) Gatlin (to camera): Are you still eating… *that*? Life’s too short for questionable beef, folks. At Didier Ranch, we raise ‘em right, so you can eat right. Pasture-raised, family-owned, and Granny-approved. Get the good stuff, link in bio! #SupportFamilyRanches #BeefUpgrade #DidierRanchDelicious