Brand Tone

Friendly, Approachable, Helpful, Informative, Value-Driven, Promotional, Proudly Irish, Community-Focused

Brand Values

• •Irish Heritage & Local Support
• •Customer Service
• •Value and Competitive Pricing
• •Expertise and Reliability
• •Trust and Transparency
• •Convenience

Best Practices

• •Embrace "Guaranteed Irish" Authentically: Consistently (but not excessively) weave in the Irish identity. Phrases like "your local Irish experts," "serving Irish homes," or "proudly supporting Irish communities" reinforce this core value.
• •Balance "Value" with "Service & Expertise": While price is important, ensure copy also highlights the expertise of staff, the convenience of services (delivery, installation, recycling), and the quality of products. This elevates the brand beyond just being a discounter.
• •Maintain a Conversational and Helpful Voice: Especially in social media, FAQs, and customer service communications. Use clear, accessible language. When addressing issues, be empathetic and solution-oriented.
• •Showcase, Don't Just Tell, Expertise: Use blog content, video guides, and social media posts to share practical advice (e.g., "How to choose the best energy-efficient fridge," "Top 5 smart home gadgets for 2025"). This builds trust and reinforces their knowledge.
• •Ensure Consistency Across All Touchpoints: The friendly, helpful, value-driven, and proudly Irish tone should be evident from website banners and product descriptions to email newsletters, social media updates, and even in-store signage. Develop a simple style guide for reference.

Social Perception

Recognized as a long-standing, Irish-owned electrical retailer, often associated with good value, a wide range of products and competitive deals. In-store experiences can be positive, with staff sometimes praised for being helpful and knowledgeable. The "Guaranteed Irish" status resonates well with customers who wish to support local businesses.

Copy Examples

• •Headline: Powering Irish Homes for Generations. Still Your Local Experts. Body: From the latest smart TVs to energy-efficient washing machines, DID Electrical brings you top brands at prices you’ll love. We’re Guaranteed Irish, serving our communities since 1968. Pop in-store or visit us online at did.ie! #IrishOwned #HomeAppliances #TechDeals
• •Headline: Kitchen Upgrade? We Deliver, Install & Even Recycle Your Old One! Body: Dreaming of a new kitchen? Let DID make it easy. Our experts will help you choose, deliver, and install your new appliances, plus we’ll take away the old ones for free. Hassle-free, the Irish way! Learn more at did.ie. #CustomerService #KitchenGoals #DIDElectrical
• •Headline: Unbeatable Deals on Laptops & Tech – We Won’t Be Beaten on Price! Body: Get set for work, study, or play with incredible offers on laptops, tablets, and more. And with our Double the Difference Price Guarantee, you know you’re getting the best value. That's the DID promise! Shop now: did.ie/tech. #TechSavings #PriceGuarantee #DIDdeals
• •Headline: Got Questions? Our Friendly Team is Here to Help! Body: Choosing the right tech can be tricky. That’s why our knowledgeable, Irish team is always ready with expert advice and a smile. Visit your local DID store – we’re here for everything you need. #ExpertAdvice #FriendlyService #ShopLocalIreland
• •Headline: Supporting Our Communities, One Appliance at a Time. Body: As a Guaranteed Irish company, we’re passionate about supporting local jobs and communities across Ireland. When you shop with DID, you’re supporting Irish too. Thank you for choosing us! #GuaranteedIrish #CommunityLove #DIDElectrical