Brand Tone

Artistic & Creative, Vintage & Nostalgic, Intellectual & Curious, Approachable & Appreciative, Eco-conscious (subtle)

Brand Values

• •Uniqueness & Originality
• •Quality Craftsmanship
• •Creativity & Inspiration
• •Sustainability
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Emphasize Uniqueness and Authenticity: Consistently highlight that prints are made on *real* vintage dictionary pages, making each one a one-of-a-kind item. Use words like "genuine," "authentic," "original," "handcrafted," and "unique."
• •Weave in a Sense of Story and History: Connect the art with the charm of the past. Use phrases that evoke nostalgia, curiosity, and the idea that each page has a history (e.g., "pages with a past," "whispers of history," "vintage soul").
• •Maintain an Appreciative and Slightly Whimsical Voice: Keep the tone warm, approachable, and infused with a touch of creative charm. Avoid overly technical or very formal language. Think "delightful," "captivating," "curious," "charming."
• •Subtly Highlight Sustainability: Mention the eco-friendly aspect of upcycling dictionary pages. Frame it as giving old materials new life and beauty, rather than being overly preachy. Words like "rescued pages," "sustainably sourced," or "eco-chic" can be used sparingly.
• •Focus on the Evocative Power of the Art: Describe how the prints can transform a space or make someone feel. Use language that appeals to imagination, intellect, and personal expression (e.g., "spark conversation," "inspire creativity," "reflect your passion," "add intellectual curiosity").

Social Perception

Positive: Customers generally perceive the brand and its products favorably, often highlighting the beauty, uniqueness, and quality of the prints. Gift-Worthy: The prints are frequently purchased as gifts, indicating they are seen as thoughtful and special items. Conversation Starters: The distinctive nature of the art on dictionary pages is recognized as a point of interest. Value for Money: Customers feel the prints look more expensive than their actual cost. Trustworthy (based on reviews): Positive experiences with product quality and, in some cases, customer service build trust.

Copy Examples

• •Unlock a Story on Your Walls. Discover unique art, handcrafted on genuine vintage dictionary pages. Where every print has a past and every design a new narrative. Shop Dictionary Art Print – bring history, art, and curiosity home.
• •More than just a [Animal Name]; it's a piece of history reimagined. This striking [Animal Name] illustration is meticulously printed on an authentic early 1900s dictionary page, ensuring no two prints are exactly alike. A captivating blend of wildlife charm and vintage soul, perfect for adding character to any room. Handmade in the UK with a passion for unique, sustainable art.
• •At Dictionary Art Print, we believe art should tell a story. That's why we lovingly handcraft each piece on genuine vintage dictionary pages, giving forgotten words new life through beautiful design. We're passionate about unique, sustainable art that sparks joy and conversation. Explore our collection and find a piece that speaks to you.
• •Psst... Your Walls Are Calling for Something Unique & Vintage! Email Body Snippet: Tired of the same old decor? Imagine art that's as individual as you are. At Dictionary Art Print, we transform authentic dictionary pages into stunning, conversation-starting pieces. From whimsical botanicals to iconic patents, find your perfect print and let your walls whisper tales of vintage charm and artistic flair.
• •Curate a space that's uniquely yours! For a limited time, get 15% off all our handcrafted dictionary art prints. Each piece is a blend of vintage paper and timeless design, ready to add character and intellect to your home. Don't just decorate, narrate. Shop now!