Brand Tone

Inspiring & Creative, Educational & Supportive, Passionate & Artistic, Generous & Appreciative, Friendly & Approachable

Brand Values

• •Quality & Excellence: Providing high-quality materials, especially unique hand-painted ribbons, and meticulously prepared kits is paramount.
• •Creativity & Inspiration: Fostering artistic expression and providing the tools and knowledge for crafters to create beautiful pieces. Nature is a significant source of this inspiration.
• •Education & Empowerment: Sharing expertise to help embroiderers learn and grow their skills, making the art form accessible.
• •Customer Focus & Community: Valuing customers, providing excellent service, and building a supportive community of embroiderers.
• •Passion for Craft: A genuine love for embroidery, particularly silk ribbon and dimensional techniques, is the driving force behind the brand.

Best Practices

• •Emphasize Learning and Inspiration: Always aim to teach, inspire, or show the potential for creativity in your copy. Use words like "learn," "discover," "create," "inspire," and "unlock."
• •Maintain a Warm, Passionate, and Slightly Whimsical Voice: Reflect Di van Niekerk's personal passion and the beauty of the craft. Use evocative and positive language. Address the audience personally (e.g., "stitching friends," "hello stitching world").
• •Highlight Quality and Uniqueness: Consistently mention the superior quality of materials, especially the hand-painted ribbons and Di's expert designs.
• •Foster Community and Interaction: Encourage sharing, use relevant hashtags like #inspiredbydicraft, and respond to comments to build a sense of belonging.
• •Be Generous in Spirit: While not always giving literal freebies, maintain a tone of generosity by sharing knowledge freely through tips, tutorials, and celebrating customer achievements.

Social Perception

Highly Respected Authority, Trusted Supplier, Source of Inspiration, Generous and Caring, Community Builder

Copy Examples

• •Unlock a world of vibrant texture! Our new 'Spring Meadow' silk ribbon embroidery kit, designed by Di van Niekerk, brings breathtaking florals to life. Complete with hand-painted ribbons and Di's expert step-by-step guidance. Start your masterpiece today!
• •Dreaming of creating delicate, fluffy roses? 🌹 Di shares her secrets in our latest blog tutorial! Learn the art of sculpting with silk ribbon and add a touch of elegance to your next project. Link in bio! #inspiredbydicraft #SilkRibbonEmbroidery
• •From a childhood surrounded by creativity to a global community of stitchers, Di van Niekerk's passion is to share the joy of embroidery. Every hand-painted ribbon and carefully curated kit is a piece of that journey. What inspires your craft? ✨ #DicraftEmbroidery #ArtOfEmbroidery
• •Your creations are our greatest inspiration! ✨ Share your latest Dicraft-inspired project using #inspiredbydicraft for a chance to be featured. Let's celebrate the beauty we stitch together! #EmbroideryCommunity #StitchingLove
• •A splash of color, a touch of magic! ✨ For a limited time, enjoy [X]% off our exquisite range of hand-painted silk and organza ribbons. The perfect excuse to stock up and let your creativity bloom! Shop now. #DicraftRibbons #EmbroiderySupplies