Brand Tone

Awe-inspiring & Wondrous, Emotional & Heartfelt, Patient & Dedicated, Passionate & Appreciative (of Nature), Accessible & Down-to-Earth

Brand Values

• •Beauty of Nature
• •Patience & Perseverance
• •Emotional Connection
• •Conservation & Respect for Wildlife
• •Authenticity
• •Joy & Wonder

Best Practices

• •Use Evocative and Emotive Language: Choose words that convey wonder, awe, beauty, and the emotional impact of the scenes (e.g., "magical," "breathtaking," "heartfelt," "serene," "playful").
• •Highlight Patience and Dedication (Subtly): When describing the work or specific photos, subtly weave in the effort and passion involved in capturing such unique moments. This reinforces the value and artistry.
• •Focus on Connection and a Shared World: Emphasize how the photography bridges the gap between humans and animals, reminding viewers of our shared ecosystem and the relatable emotions seen in wildlife.
• •Maintain a Sense of Respect and Awe for Nature: Ensure the copy always reflects a deep appreciation for the animals and their environment. Avoid overly anthropomorphizing in a way that diminishes their wildness, but rather highlight the universal emotions or behaviors observed.
• •Keep it Authentic and Accessible: While the images are extraordinary, the accompanying text should feel genuine and relatable, echoing Dick van Duijn's own passion and his mission to share nature's beauty with a wide audience. Avoid overly technical jargon unless specifically addressing a photographer audience.

Social Perception

Talented & Skilled Photographer, Evocative & Emotional Storyteller, Source of Joy & Awe, Dedicated & Passionate, Inspirational (for Conservation)

Copy Examples

• •Image Focus: Viral Squirrel & Flower. Headline: Experience the Moment. Body: Remember the wonder? The tiny paws, the gentle curiosity. Bring home the magic with Dick van Duijn's world-renowned squirrel print. A daily reminder of nature's delicate beauty and the joy found in fleeting moments. Call to Action: Shop the Print.
• •Image Focus: Majestic Fox in Snow. Headline: The Wild, Unveiled. Body: Through biting cold and patient stillness, the spirit of the wild emerges. Dick van Duijn's lens captures the untamed elegance of the fox, a portrait of resilience and natural artistry. Invite this breathtaking beauty into your space. Call to Action: Discover Wildlife Collection.
• •General Brand - Website/Social Media Bio. Copy: Award-winning wildlife photographer Dick van Duijn freezes fleeting moments of natural wonder. From the whimsical to the majestic, his images reconnect us to the heart of the wild, inspiring awe and a deeper appreciation for the creatures that share our planet. Call to Action (if applicable): Explore the Gallery | Follow the Journey.
• •Workshop/Print Promotion - Emphasizing Connection. Headline: See Nature. Feel Wonder. Body: Dick van Duijn's photography is more than just an image; it's an invitation. An invitation to pause, to marvel, and to feel the profound connection we share with the natural world. Bring this connection home with a fine art print or learn to capture it yourself. Call to Action: Browse Prints | Learn About Workshops.
• •Image Focus: Action Shot (e.g., bird in flight, jumping squirrel). Headline: Nature's Poetry in Motion. Body: Every leap, every flight, every chase is a story written in an instant. Dick van Duijn's dedication to capturing these dynamic moments reveals the breathtaking agility and spirit of wildlife. Own a piece of this untamed energy. Call to Action: Shop Action Prints.