Brand Tone

Humorous, irreverent, snarky, and provocative.

Brand Values

• •Humor & Entertainment
• •Anonymity
• •Provocation/Audacity
• •Novelty
• •Discretion (for the sender)

Best Practices

• •Embrace the Irreverence: Don't shy away from the provocative and humorous nature of the brand. Use slang, innuendos, and a playful, slightly sarcastic tone consistently. The core of the brand is its audacity.
• •Keep it Short, Punchy, and Shareable: Much of the brand's promotion relies on shock value and humor that people want to share. Copy should be concise, witty, and memorable, suitable for social media captions and quick reads.
• •Highlight Anonymity (and the Implied Mischief): The anonymous aspect is a key selling point. Frame copy in a way that empowers the sender to make a bold, anonymous statement, playing on the idea of a secret prank.
• •Use Emojis and Visual Language: Especially on social media, use relevant emojis (like 🍆, 😉, 😏) and visual cues that align with the playful and slightly naughty tone. Let the product's nature be hinted at rather than always explicitly described in every single word, creating intrigue.
• •Maintain a Disclaimer (Where Appropriate but Don't Let it Dull the Edge): While the brand is edgy, their "About Us" mentions not intending to bully. While main marketing copy should be bold, ensure that in more formal communications or FAQ sections, the line about intended fun (not harm) is present, without watering down the overall provocative tone of the marketing. The humor should be about playful pranking, not genuine malice.

Social Perception

Polarized: Positive/Amused (hilarious and harmless prank) vs. Negative/Concerned (potential for harassment/bullying, poor quality/service, ethical concerns).

Copy Examples

• •Got a 'special someone' who *really* deserves a message? Say it with gummies. Anonymously. Deliciously. Unforgettably. 😉 Link in bio to send a bag of... well, you know. #DicksByMail #PrankGift #GagGift #EatABagOfDicks #SendAnonymously
• •Your frenemy just won't quit? We've got the perfect, chewy response. Guaranteed to deliver a mouthful. 🍆 #DicksByMail #PrankWars #HaveAPecker
• •Tired of words? Send a statement. Our Gummy Dicks speak louder. 100% Anonymous. 100% Hilarious. Click here to get dick-y with it.
• •When they think they got away with it... but you know about dicksbymail.com 😏 Link in bio to serve some sweet, sweet (gummy) revenge! #PrankEm #DicksByMail #AnonymousGifting #FunnyPrank #TikTokMadeMeBuyIt
• •Psst... Someone Deserves a Bag of Dicks (And We Don't Mean Figuratively)