Brand Tone

The brand's tone is passionate, artistic, and community-focused. It speaks the language of gamers and fantasy enthusiasts, using terms like "adventurer" and "dice goblin." Communication is friendly and approachable, aiming to build a connection with the audience, reflecting a personal touch and encapsulating a blend of style and love for the fantasy genre.

Brand Values

• •Individuality and Self-Expression
• •Quality and Craftsmanship
• •Passion for Gaming
• •Creativity and Artistry
• •Inclusivity

Best Practices

• •Speak the Language of the Adventurer: Continue using terminology familiar to the TTRPG community. Refer to customers as "adventurers" and talk about "quests," "campaigns," and "epic tales." This creates an immediate sense of belonging.
• •Showcase the Artistry: Always emphasize the beauty and craftsmanship of the dice. Use evocative and descriptive language that paints a picture, focusing on colors, materials, and the unique patterns of each set.
• •Center the Customer's Story: Frame the products as tools for the customer's own creative expression. Ask questions about their characters and campaigns to foster a sense of shared passion and community.
• •Maintain a Passionate and Authentic Voice: Let the genuine love for tabletop gaming shine through in all communications. The founder's story is a powerful asset; continue to share that passion.
• •Be Visually Consistent: Ensure that the high-quality, artistic aesthetic of the product photography is mirrored in all visual branding across social media, the website, and advertisements. The visual tone is as important as the written one.

Social Perception

The public perception of Dice of Dragons is overwhelmingly positive, viewing them as a reliable source for high-quality, beautiful dice. Customers perceive them as passionate about their products and caring about their clientele, often highlighting the "wow" factor and excellent customer service. The brand is seen as a creator of premium, heirloom-quality dice that are also functional for gameplay.

Copy Examples

• •Forge your legend with a roll of the cosmos. Our new 'Celestial Rifts' collection is here. Each die is a handcrafted galaxy of swirling nebulae and captured starlight, waiting to decide your fate. Are you ready to hold destiny in your hands? #DiceOfDragons #TTRPG #DnDDice
• •Not just made. Mastered. Every single die we create is hand-poured, polished, and perfected by our dedicated resin artists. Your character is unique; your dice should be too. Experience the Dice of Dragons difference. #HandmadeDice #DiceGoblin #DungeonsAndDragons
• •Your next adventure just got an upgrade. For a limited time, get a free mystery D20 with any order over $60. It's time to give your dice bag the treasure it deserves. #DnD #RPG #DiceSale
• •Every hero has a signature weapon. What's your character's? Tell us the story of their most trusted item, and show us the dice you'd use to wield it. #FashionYourFantasy #DiceOfDragons #CharacterBackstory
• •It's more than just a game. It's the story you build, the worlds you explore, and the friendships you forge. We create dice that feel as epic as your adventures. Let's roll. #TTRPGCommunity #DnDLife #GamingGear