Brand Tone

Informative and Direct, Enthusiastic and Positive, Approachable and Helpful, Sales-Oriented but Friendly, Trust-Building

Brand Values

• •Quality
• •Efficacy
• •Customer Accessibility
• •Ethical Practices
• •Family-Oriented
• •Natural Solutions (where applicable)

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., "Friendly," "Professional," "Enthusiastic"), what it is, and what it's not. Provide examples of phrases that fit and don't fit.
• •Understand Your Audience Deeply: Tailor the "how you say it" (tone) to resonate with your target demographic (e.g., using Spanish for certain segments, focusing on specific concerns they have) while keeping the core brand voice consistent.
• •Prioritize Clarity and Benefits: While being friendly and enthusiastic, always ensure the copy clearly communicates product benefits, ingredients, and usage in an informative way. Avoid jargon where simpler terms suffice.
• •Be Authentic and Transparent: Consistently highlight core values like "Cruelty-Free," "Family Business," and "High-Quality Ingredients." If a product is natural, emphasize it. This builds trust and reinforces brand identity.
• •Maintain Consistency Across All Channels: Whether it's a website description, a social media post, an email newsletter, or a TikTok video, the underlying brand voice should be recognizable, even if the tone adapts slightly to the platform and context. Regular internal reviews of content can help ensure this.

Social Perception

Distributor Role, Product Focused, Trustworthiness, Target Audience: Latino community in the USA

Copy Examples

• •Headline (Website Banner): "Unlock Your Radiance! ✨ High-Quality, Cruelty-Free Beauty Delivered to Your Door. Shop Dibenisa Today!"
• •Instagram Post Caption (Showcasing a hair treatment): "Dreaming of smoother, healthier hair? Our [Product Name] Keratin Treatment works wonders! 🌱 Made with high-quality, formaldehyde-free ingredients because your hair deserves the best. Swipe to see the results! #DibenisaBeauty #HairGoals #CrueltyFreeHaircare #FamilyBusiness"
• •Facebook Ad Copy (Targeting L'bel skincare users): "Love L'bel? We're your official source in the USA! 🇺🇸 Get your favorite [L'bel Product Name] with fast shipping. Experience the quality you trust, from our family to yours. Shop now! #LbelUSA #DibenisaStore #SkincareSecrets #BeautyOnline"
• •TikTok Video Script Snippet (Product Demo): "¿Manchas o tono desigual? ¡Tenemos la solución! Nuestra crema [Product Name from Esika/Shelo Nabel] con ingredientes naturales te ayuda a lograr una piel visiblemente más clara y luminosa. ¡Pruébala y cuéntanos! Enviamos a todo USA. #PielRadiante #BellezaNatural #DibenisaTips #ShopOnline"
• •Product Description Snippet (for a "natural" product): "Embrace the power of nature with Dibenisa. Our [Product Name] is crafted with [Key Natural Ingredient 1] and [Key Natural Ingredient 2], known for their [Benefit 1] and [Benefit 2]. Gentle, effective, and always cruelty-free. Because we believe in beauty that's kind to you and the planet. #NaturalBeauty #DibenisaCare #EthicalBeauty"