Brand Tone

warm, community-oriented, and trustworthy. Their communication is often infused with a sense of passion for local produce and heritage. The language used is generally accessible and down-to-earth, aiming to connect with customers on a personal level. There's an undertone of empowerment, both for local producers and consumers making conscious choices.

Brand Values

• •Supporting Local Producers & Farmers
• •Freshness & Quality
• •Community & Self-Sufficiency
• •Health & Well-being
• •Sustainability & Environmental Consciousness
• •Authenticity & Heritage

Best Practices

• •Emphasize "Local" and "Community": Consistently use words like "local," "Jordanian," "community," "support," "farmers," and "producers" to reinforce core values.
• •Use Warm and Inviting Language: Employ a friendly, approachable, and slightly informal tone. Words like "passion," "goodness," "authentic," "homemade," and "fresh" can evoke positive emotions.
• •Highlight Benefits Beyond the Product: Focus not just on what the product is, but what it represents – supporting families, preserving traditions, eating healthier, and contributing to the local economy.
• •Tell Stories: Share brief narratives about the farmers, the origin of the products, or the traditional methods used. This adds authenticity and human connection.
• •Maintain a Consistent Voice Across All Platforms: Ensure that the tone used on the website, social media posts, email newsletters, and any advertisements is harmonious and reflects the established brand personality.

Social Perception

Dibeen.com is generally perceived as a reliable source for high-quality, local Jordanian products. Customers appreciate the convenience of accessing farm-fresh goods and traditional homemade-style dishes through an online platform with delivery. The brand is seen as a supporter of the local economy and small producers, which resonates positively with socially conscious consumers. There's a perception of authenticity and a connection to Jordanian heritage in their offerings. The brand has garnered positive attention, including a visit from Her Majesty Queen Rania, which further boosts its credibility and image as a valuable local initiative. Some mentions highlight Dibeen's role in utilizing technology to bridge the gap between local producers and consumers, especially during challenging times like the pandemic.

Copy Examples

• •Headline: Taste the Goodness of Jordan, Straight From Our Farms to Your Table. Body: At Dibeen, we're passionate about bringing you the freshest, most flavorful local produce and artisan goods. Every purchase supports our dedicated Jordanian farmers and producers. Experience the true taste of home. #SupportLocalJordan #FarmToTable
• •Headline: More Than Just Food, It's a Community. Body: When you choose Dibeen, you're joining a movement that values quality, tradition, and the hands that grow our food. Discover authentic Jordanian flavors and help our local economy thrive. Explore our market today!
• •Headline: Homemade Happiness, Delivered. Body: Craving those comforting, traditional Jordanian dishes? Dibeen brings the taste of a home-cooked meal right to your doorstep. Made with love, from local ingredients. Order your family's next favorite meal now.
• •Headline: Know Your Farmer, Know Your Food. Body: We believe in transparency and the power of connection. Dibeen connects you directly with the passionate local producers behind your food. Taste the difference that fresh, ethically sourced ingredients make.
• •Headline: Nourish Your Family, Nurture Your Community. Body: Choose Dibeen for wholesome, natural products that are good for you and good for Jordan. We're committed to supporting local self-sufficiency, one delicious delivery at a time. Shop consciously, eat joyfully.