Brand Tone

Informative, Expert, Approachable, Direct, Professional

Brand Values

• •Safety & Protection
• •Quality & Reliability
• •Customer Focus & Service
• •Expertise & Knowledge
• •Accessibility & Availability

Best Practices

• •Develop a Brand Voice Guide: Document the identified tones (Informative, Expert, Approachable, Direct, Professional) and provide clear examples of do's and don'ts for each. Include specific vocabulary or phrases that align with the brand.
• •Prioritize Clarity and Information: Given the nature of their products, ensure all copy is clear, accurate, and provides essential information about safety features, compliance, and use cases. Avoid overly technical jargon where a simpler explanation would suffice, especially when aiming for an approachable tone.
• •Adapt Tone to Platform and Audience: While maintaining core values, slightly adjust the tone for different channels. For instance, LinkedIn communication should remain more professional, while Facebook or blog posts can adopt a more colloquial and directly engaging tone if appropriate for the specific message.
• •Emphasize Expertise through Value: Instead of just stating expertise, demonstrate it. Copywriting should focus on how Dibamex's knowledge and product selection directly benefit the customer (e.g., "Our curated selection means you get proven, reliable gear," or "Avoid costly mistakes with our expert guidance on NOM compliance").
• •Maintain a Helpful and Supportive Stance: Across all communications, the underlying tone should be one of support and a genuine desire to help customers ensure safety and efficiency. This reinforces their customer-focused values.

Social Perception

A specialized and reliable supplier of industrial safety equipment and materials, catering to businesses and individuals, knowledgeable and helpful in the field, accessible and engaged with their audience.

Copy Examples

• •Headline: Don't Gamble with Safety. Gear Up with Dibamex. Body: Your team's wellbeing is your top priority. Ours too. At Dibamex, we're not just suppliers; we're your partners in creating a safer work environment. Explore our expert-selected range of PPE and industrial supplies. Because being protected is not an option, it's a necessity. Call to Action: Shop Safety Now.
• •Headline: The Right Gear Makes All the Difference. Body: From the toughest helmets to the most reliable gloves, Dibamex offers over 1500+ certified products ready to ship. Stop searching, start solving your safety needs with expert advice and quality you can trust. Call to Action: Get Your Quote Today!
• •Headline: Safety Doesn't Have to Be Complicated. We Make it Easy. Body: Tired of navigating confusing safety regulations and product specs? The experts at Dibamex are here to help. We’ll guide you to the perfect solutions for your industry, ensuring you’re compliant and, most importantly, safe. Call to Action: Talk to a Dibamex Safety Specialist.
• •Headline: Protect Your Crew, Protect Your Business. Body: Investing in quality safety equipment isn't an expense, it's an investment in your people and your productivity. Dibamex provides top-tier industrial safety solutions that meet the mark, every time. Don't wait for an incident to react. Call to Action: Discover Our Industrial Range.
• •Headline (More colloquial, for social media): Work Hard, Stay Safe. That's the Dibamex Way. Body: We know you give it your all on the job. That's why we're committed to providing the best gear to keep you protected, from head to toe. Check out our latest arrivals and work with confidence! Call to Action: See What's New!