Brand Tone

Artisanal & Sophisticated, Innovative & Unique, Passionate & Sensory, Educational & Authoritative

Brand Values

• •Quality & Excellence
• •Artisanship & Craftsmanship
• •Innovation & Uniqueness
• •Natural Purity
• •Sensory Experience
• •Heritage & Passion

Best Practices

• •Embrace Evocative Language: Use rich, descriptive adjectives and sensory details that allude to the world of perfumery, alchemy, and fine art. Words like "symphony," "harmony," "olfactory," "essence," "aromatic chords" align with the brand.
• •Highlight the Founder's Story & Expertise: Consistently weave in the unique narrative of Baldo Baldinini – his synesthesia, his background as a master perfumer, and his passion. This reinforces authenticity and distinctiveness.
• •Focus on the "Perfume for the Palate" Concept: This is a powerful and unique selling proposition. Ensure copy across all platforms explains and reinforces this idea of a multi-layered aromatic experience.
• •Maintain a Sophisticated and Educated Voice: While passionate, the tone should remain refined and knowledgeable. Share insights into botanicals, the creative process, and the qualities of the spirits, positioning the brand as an authority.
• •Visual Consistency is Key: Ensure all visual content (photography, videography, design) aligns with the elegant, artisanal, and premium feel conveyed in the written copy. The aesthetic should be clean, artistic, and focused on the beauty of the product and its ingredients.

Social Perception

Highly Regarded by Experts, Premium & Artisanal, Intriguing & Complex, Authentic & Trustworthy

Copy Examples

• •DiBaldo Spirits: Where Alchemy Meets Aroma. Discover essences born from a master perfumer's art. Each sip a symphony of meticulously sourced botanicals, a perfume to be worn on the palate. Experience the extraordinary.
• •Beyond Gin. Beyond Vermouth. This is DiBaldo. Journey into a world where fragrance and flavor intertwine. Crafted by Baldo Baldinini, our award-winning spirits are an invitation to a unique sensory awakening. Pure, natural, unforgettable.
• •The Art of Olfactory Mixology. At DiBaldo, we don't just distill spirits; we compose aromatic masterpieces. From the rarest global botanicals to your glass, experience the depth and passion in every drop.
• •Taste the Unseen. Hear the Aroma. Inspired by synesthesia, Baldo Baldinini crafts spirits that dance on the senses. Each essence tells a story, a complex harmony of top, heart, and base notes, just like a fine perfume. Dare to explore.
• •Award-Winning Essences. Crafted with Soul. DiBaldo Spirits: A testament to Italian heritage, relentless passion, and the pursuit of aromatic perfection. No additives, just pure, captivating flavor. Elevate your tasting experience.