Tono de Marca

Aspirational, Evocative, and Technical. Sophisticated, purposeful, and focused on bold, powerful storytelling to convey authenticity and grandeur, with a strong technical aspect.

Valores de Marca

• •Authenticity
• •Adventure & Exploration
• •Exclusivity & Legacy
• •Connection

Mejores Prácticas

• •Lead with the Story: Always frame the product within the narrative of space exploration. Whether it's a social media post or a product description, start with the journey, the history, or the connection to the cosmos.
• •Emphasize Authenticity: Use words like 'genuine,' 'authentic,' 'verified,' and 'artifact.' Detail the process of the space launch and the provenance of materials like meteorite and Apollo 11 components to build trust and reinforce value.
• •Use Evocative and Aspirational Language: Employ powerful, descriptive words that evoke a sense of wonder, adventure, and prestige. Phrases like 'cosmic connection,' 'out of this world,' 'human ingenuity,' and 'adventurous spirit' align perfectly with the brand's tone.
• •Maintain a Sophisticated and Technical Voice: Avoid casual slang or overly simplistic language. Confidently use technical terms like 'Armstrong Limit' or specifics about the materials. This demonstrates expertise and respects the intelligence of the target audience.
• •Focus on 'Why,' Not Just 'What': Instead of just listing features (the 'what'), explain their significance (the 'why'). It's not just a 'meteorite dial'; it's a 'dial crafted from a 4-billion-year-old Muonionalusta meteorite, giving you a tangible piece of solar system history.' This transforms a feature into a profound benefit.

Percepción Social

Perceived as a premium, highly specialized, innovative, and bold brand for space enthusiasts, watch collectors, and those passionate about history and science. Valued for its unique story, verifiable authenticity, space-era design, and cultivated exclusivity through its 'Owners Club'.

Ejemplos de Copy

• •A Piece of History on Your Wrist. Forged from an authentic meteorite and carrying material from the Apollo 11 Command Module, the 'Cosmonaut' isn't just a watch. It's a testament to human ambition, flown to the edge of space before beginning its journey with you. Wear a legacy.
• •Beyond the Armstrong Limit. Beyond Imagination. Every Diatom timepiece endures a journey to the first region of space, returning as a true artifact of exploration. This is more than a watch; it's your personal connection to the cosmos. Bold storytelling, no gimmicks.
• •The Ultimate Conversation Starter. "Where is your watch from?" "Space." Our limited-edition timepieces are individually flown above 62,000 feet, making each one a unique relic of the cosmos. Own the story.
• •Inspired by Pioneers. Built for a New Generation. We honor the golden era of space exploration with designs that speak to the past and technology that looks to the future. The 'Odyssey' is not just inspired by space—it has been there.
• •Your Cosmic Connection. At Diatom, we believe a watch should do more than tell time. It should tell a story. A story of adventure, of ingenuity, and of a journey into the stars. Each watch we create is your piece of that story.