Brand Tone

Empowering, Approachable, and Organized

Brand Values

• •Personal Growth
• •Creativity & Aesthetics
• •Simplicity & Accessibility
• •Passion-Driven Quality

Best Practices

• •Create a Brand Voice Chart: Develop an internal document that explicitly defines the brand's voice. For DiarysDesign, this would include columns for "Tone Characteristic" (e.g., Empowering), "Description" (What it means for us), "Do" (e.g., Use active, inspiring language), and "Don't" (e.g., Use overly corporate or demanding language).
• •Lead with the "Why": Always circle back to the core values. Every piece of copy, from a social media post to a product description, should connect back to the "why"—helping people organize their lives to achieve their dreams. This ensures the empowering tone remains central.
• •Maintain a Consistent Visual and Textual Aesthetic: The clean, minimalist design is a huge part of the brand's "organized" tone. The copy should reflect this. Use clear, concise sentences. Employ white space in captions and on the website to avoid a cluttered feeling.
• •Speak Like a Helpful Friend, Not a Corporation: Continue the approachable tone established by the founder's story. When writing copy, imagine you are giving advice to a friend who wants to get organized. Use "you" and "we" to create a direct, personal connection. Respond to comments and messages with warmth and genuine willingness to help.
• •Use Storytelling in Your Content: Share testimonials, "day in the life" posts, or tutorials that tell a story. Instead of just saying a planner helps with goals, show *how* someone used it to plan a successful project or build a new habit. This reinforces the brand's values and empowering message in a relatable way.

Social Perception

Customers and followers perceive DiarysDesign as a provider of high-quality, aesthetically pleasing digital tools, appreciating the clean designs and personal touch. The community is supportive and engaged. For the broader digital planning community, it is seen as a trustworthy and aspirational brand due to consistent visual branding and alignment with the desire for organized and creative digital planning.

Copy Examples

• •Your most organized year starts now. ✨ Stop feeling overwhelmed by to-do lists and start designing a life you love. Our new 2025 Digital Planner is here to help you turn your biggest goals into daily actions. Every page is designed for clarity, creativity, and calm. Ready to transform your planning? Tap the link in our bio to explore. #DigitalPlanner #GoalSetting #Productivity
• •The last planner you'll ever need. And it's on your iPad. Tired of carrying bulky notebooks? DiarysDesign offers beautifully minimalist digital planners that sync across your devices. Track your habits, manage your schedule, and unleash your creativity—all in one place. Get 15% off your first order with code: ORGANIZE15.
• •Plan your dream life with our aesthetic digital journal. Perfect for GoodNotes and Notability users who love a clean, organized, and creative space. From daily schedules to monthly goals, find a template for everything. | DiarysDesign | Digital Journaling | iPad Planner | Productivity Hacks
• •Where beautiful design meets powerful productivity. Discover digital planners and notebooks that inspire you to organize your life, achieve your goals, and unleash your creativity.
• •A special treat for a more organized you. Hi [Name], we believe that organization should be beautiful and effortless. As a thank you for being part of our community, we’re giving you exclusive early access to our mid-year sale. Find the perfect digital planner to bring clarity and focus to the rest of your year. Shop now and start your journey to a more productive you.