Brand Tone

Inspirational, Serene, and Intimate

Brand Values

• •Well-being
• •Self-Discovery
• •Consistency
• •Mindfulness

Best Practices

• •Always Use an Intimate Voice: Address the customer directly and personally (using "tú" and "your journey"). Avoid corporate or overly formal language to maintain the feeling of a one-on-one conversation.
• •Focus on Feelings and Benefits, Not Just Features: Instead of saying "high-quality paper," say "a smooth writing experience for your daily thoughts." Connect product features to the emotional or practical benefits for the user.
• •Ask Reflective Questions: Encourage engagement and introspection in your social media and email content. Questions like "What are you thankful for today?" or "How will you care for yourself this week?" reinforce the brand's core values.
• •Maintain a Calm and Positive Lexicon: Consistently use words associated with well-being, peace, and growth (e.g., "serenity," "discover," "nurture," "illuminate," "connect"). Avoid language that creates urgency or stress (e.g., "hurry," "last chance").
• •Amplify Community Voices: Share testimonials and user-generated content that align with the brand's tone. Featuring real stories validates the brand's promise and strengthens the community bond, showing the real-world impact of the gratitude practice.

Social Perception

trusted companion for personal growth

Copy Examples

• •The First Step Towards a More Conscious You. Discover the journal that helps you find joy in daily details and transform your perspective in just five minutes a day.
• •What small moment brought a smile to your face today? ✨ Sometimes the greatest joys are found in the simplest details. Share one with us in the comments. #DiarioDeGratitud #MindfulMoments
• •Inside: A simple ritual for a more grateful week.
• •Feeling overwhelmed? Find your calm. Life moves fast, but your peace of mind is worth pausing for. Our Gratitude Journal is designed to help you reduce stress and build a positive daily habit. Join thousands who have started their journey to a happier self. Shop Now.
• •More than just a notebook, this is your personal space for reflection. With a minimalist design and guided prompts, our journal makes self-care simple and accessible. It’s your daily invitation to connect with yourself and appreciate the beauty of your own life.