Tono de Marca

Direct, promotional, value-driven, simple, transactional, approachable, and focused on delivering a good deal to the customer.

Valores de Marca

• •Affordability
• •Quality for Price
• •National Pride
• •Customer Satisfaction

Mejores Prácticas

• •Always highlight the price, promotions (like "2 for ₱680"), and "Free Shipping" in your copy. This is the primary driver for your customer base.
• •Consistently include the tagline "proudly made in the Philippines" to reinforce brand identity, build national pride, and differentiate from international competitors.
• •Avoid overly complex or aspirational jargon. The tone should be friendly, accessible, and straightforward, just like a good deal.
• •Regularly incorporate customer testimonials and the high star rating into your marketing materials to build trust and credibility. Phrases like "Join thousands of happy customers" can be very effective.
• •Position the products as practical, stylish solutions for daily life. Use relatable scenarios in your copy (e.g., "the perfect sandals for a weekend stroll," "flats that take you from the office to dinner").

Percepción Social

Positively perceived as a reliable source for affordable and stylish footwear and bags. Customers value the combination of low prices, acceptable quality, and fast local delivery. The brand is seen as trustworthy and customer-centric.

Ejemplos de Copy

• •Step into style without breaking the bank! ✨ Our new collection of locally-made sandals is here. Proudly Filipino, proudly affordable. Get 2 pairs for just ₱680! Shop now. #DianneShoes #MadeInPH #AffordableFashion
• •Your everyday style, delivered. Good quality, beautiful designs, and prices you'll love. FREE shipping on orders of 2 or more items. Discover your new favorite pair today!
• •We saw you checking out the 'Elaine' shoes! Don't miss out on a great deal. Complete your purchase now and enjoy comfortable, stylish footwear that's proudly made in the Philippines. Good quality has never been this affordable.
• •Meet the 'Chelsea' Flats: Your perfect partner for both work and weekend. Designed for comfort and crafted with care right here in the Philippines, these flats offer timeless style at a price that makes sense. Quality you can feel, a price you can celebrate.
• •Still thinking about it? Treat yourself! With thousands of 5-star reviews and free nationwide shipping on multiple pairs, you can't go wrong. Find your perfect fit with Dianne Shoes—beautifully made, affordably priced.