Brand Tone

intimate, artistic, and professional

Brand Values

• •Authenticity
• •Connection
• •Artistry & Aesthetics
• •Discretion & Professionalism

Best Practices

• •Use Emotive and Sensory Language: Employ words that evoke feeling and atmosphere. Phrases like "soft light," "gentle guidance," "spontaneous laughter," and "timeless memories" reinforce the artistic and intimate tone.
• •Prioritize "You" Over "I": Frame your services around the client's experience and feelings. Instead of "I take beautiful photos," use "You will receive a gallery of images that reflect your true connection." This reinforces the value of client connection.
• •Maintain a Storytelling Approach: Treat every piece of copy, from an email response to a gallery description, as a part of a larger story. Describe the process and the outcome in a narrative way to engage clients on an emotional level.
• •Emphasize Authenticity Consistently: The words "authentic," "genuine," "natural," and "spontaneous" are core to the brand. Ensure they are woven into all communications to manage client expectations and attract the right audience.
• •Keep it Professional and Polished: While the tone is intimate, the grammar, spelling, and overall presentation must be flawless. This duality of warmth and professionalism builds trust and reinforces the high-end positioning of the brand.

Social Perception

Clients visiting the website are likely to perceive dianepourelle as a high-end, specialized photography service focused on delivering a personalized and artistic experience. The perception is that of an artisan or a craftsperson rather than a large, commercial studio. The brand is positioned as a trusted professional for capturing significant life moments like weddings and intimate portraits.

Copy Examples

• •More than pictures, your story. We capture the authentic moments that define you.
• •Finding the magic in the in-between moments. Your laughter, your quiet glances, your true connection. That's what we aim to capture. #DianePourellePhotography #AuthenticLove
• •Your wedding day is a collection of fleeting, beautiful emotions. I am here to preserve them with honesty and art, creating timeless images that let you relive every genuine moment for years to come.
• •Tired of posed photos? Let's create something real together. Book a portrait session dedicated to capturing your natural essence and authentic spirit.
• •My camera is a tool for connection. I seek the unstaged smiles and quiet emotions that tell the unique story of your life and relationships.