Brand Tone

Educational & Informative, Empowering & Motivational, Authentic & Transparent (Strived For), Professional (Increasingly), Direct & Opinionated

Brand Values

• •Female Empowerment
• •Sustainability
• •Financial Education & Literacy
• •Authenticity & Transparency
• •Entrepreneurship & Growth
• •Impact

Best Practices

• •Always Educate, Then Empower: Frame information in a way that first teaches something valuable (the 'what' and 'how') and then inspires action or a shift in mindset (the 'why it matters for you').
• •Speak from 'I' (Authentic Voice): Share personal anecdotes, lessons learned, and even vulnerabilities (where appropriate) to build connection and reinforce authenticity. Diana often refers to her own journey and what worked for her.
• •Focus on the 'Why': Connect products and services back to the core values of empowerment, financial literacy, sustainability, and growth. Explain how the offering helps the audience achieve these broader goals.
• •Use Clear, Accessible Language: Avoid overly technical jargon, especially when explaining complex topics like finance. The goal is to make these subjects understandable for a broad audience, reflecting Diana's aim to demystify them.
• •Maintain a Conversational and Engaging Style: Use questions, calls to action, and an encouraging tone to foster community interaction, similar to how Diana engages with her followers on social media. Even when discussing serious topics, keep the tone approachable.

Social Perception

Diana zur Löwen is a polarizing figure. Many view her as an inspiring role model, a successful entrepreneur, and a valuable source of information on finance and empowerment for young women. Critics accuse her of woke washing or capitalist hyperfeminism. Overall: She is a highly visible and influential figure who sparks considerable discussion.

Copy Examples

• •For a Financial Planning Template (Instagram Post): Stop feeling overwhelmed by your finances and start owning your future! ✨ My new Notion Finance Planner isn't just a template; it's your first step towards financial clarity and confidence. I designed it based on how I manage my own money, making complex budgeting simple and, dare I say, enjoyable! Let's build those healthy money habits together. #FemaleFinance #MoneyMindset #FinancialFreedom #DianaZurLöwen
• •For a Sustainability-Focused Investment Talk (LinkedIn Post): Investing with impact isn't a trend; it's the future. I'm passionate about channeling capital into startups that are serious about sustainability and creating real change. Join me for an upcoming webinar where I'll share my insights on identifying promising green ventures and how your investments can contribute to a better tomorrow. Link in bio to register. #SustainableInvesting #ImpactInvesting #VC #RawrVentures #FemaleFounder
• •For a Personal Growth Journal/Planner (Shop Product Description): Your journey to 'more' starts now. More growth, more intention, more you. The 'Grow Getter' Journal is designed to help you set meaningful goals, track your progress, and reflect on your personal evolution. I’ve poured my own experiences of striving and learning into every page. Ready to unlock your potential? #PersonalGrowth #Journaling #SelfDevelopment #DZLCreations #KeepGrowing
• •For a TikTok video on starting to invest: Scared of the stock market? 🤯 I get it! It seemed super intimidating to me too. But learning the basics (ETFs are your friend!) changed everything. Small steps, big future. What’s your biggest money question? Drop it in the comments! 👇 #InvestingForBeginners #FinanceTips #StockMarket #WomenWhoInvest #MoneyTok
• •For an Instagram Story promoting a Female Empowerment Q&A: Let's talk FEMALE EMPOWERMENT! 💪 So many of you have asked about navigating career challenges, building confidence, and finding your voice. I'm hosting a live Q&A this Thursday to share my experiences and answer YOUR questions. No topic is off-limits. Submit your questions now! Let's lift each other up! #FemaleEmpowerment #AskDiana #WomenSupportingWomen #Community