Brand Tone

Bold & Audacious, Sophisticated & Luxurious, Artistic & Theatrical, Confident & Empowering, Witty & Irreverent

Brand Values

• •Individuality & Self-Expression
• •Legacy & Heritage
• •Luxury & Quality
• •Art & Creativity
• •Boldness & Pizzazz
• •Storytelling

Best Practices

• •Incorporate Diana Vreeland's characteristic wit and declarative statements.
• •Use strong verbs, vivid adjectives, and sensory details that convey confidence, luxury, and drama.
• •Frame fragrances by the persona they evoke, connecting to Vreeland's belief in personal style and narrative.
• •Highlight the quality of ingredients, the craftsmanship of the perfumers, and the artistic design of the bottles.
• •Ensure that all visual content reflects the brand's colorful, artistic, and luxurious aesthetic.

Social Perception

Niche Luxury, Statement Fragrances, Connection to Fashion Royalty, Artistic & Collectible, For the Discerning & Confident Consumer, Price Point Expectation

Copy Examples

• •Headline: Why Don't You... Dare to be Unforgettable? Body: Diana Vreeland believed in the power of personality. Our fragrances are not just scents; they are declarations. Discover [Fragrance Name], an audacious blend for a life lived in full color. Call to Action: Explore the Collection.
• •Headline: The only real elegance is in the mind; if you've got that, the rest really comes from it.' - Diana Vreeland Body: Introducing [Fragrance Name]. More than a perfume, it’s an extension of your innate style. Crafted with the finest essences for a truly sophisticated statement. Call to Action: Define Your Elegance.
• •Headline: Beyond Perfume. It's an Attitude. Body: Channel the fearless spirit of Diana Vreeland. Our [Fragrance Name] is a vibrant composition of [mention 2-3 key notes], designed for those who aren’t afraid to turn heads and spark conversations. Call to Action: Shop Now & Make Your Statement.
• •Social Media Post (with image of a dramatically styled bottle): Text: Pink is the navy blue of India!' And [Fragrance Name] is the exclamation point of your ensemble. What story will your scent tell today? #DianaVreelandParfums #BoldScents #LuxuryFragrance #WhyDontYou Call to Action: Tap to discover.
• •Headline: For the Love of Extravagance. Body: Diana Vreeland understood that true luxury is an experience. [Fragrance Name] envelops you in an opulent tapestry of [mention key accords], because life’s too short for the mundane. Call to Action: Indulge Your Senses.