Tono de Marca

Joyful & Uplifting, Creative & Artistic, Personal & Approachable, Nature-Inspired & Colorful, Empathetic & Purposeful

Valores de Marca

• •Beauty & Aesthetics
• •Joy & Well-being
• •Nature & Inspiration
• •Craftsmanship & Uniqueness
• •Creativity & Artistic Expression
• •Empowerment & Resilience
• •Purpose & Memory
• •Sustainability
• •Connection & Community

Mejores Prácticas

• •Embrace Vivid & Evocative Language: Use descriptive words that appeal to the senses and convey the beauty, color, and joy found in nature and art. Think "vibrant," "whimsical," "handcrafted," "inspired," "blooming," "delight."
• •Tell the Story Behind the Design: Share the inspiration for patterns and products. Was it a walk in nature, a childhood memory, the colors of a particular landscape? This adds depth and a personal touch that resonates with the brand's values.
• •Focus on the Emotional Benefit: Highlight how the designs make people *feel* – joyful, inspired, calm, connected to nature, at home. Instead of just "Blue Fabric," try "Wrap Yourself in the Calm of an Ocean Breeze with Our Serene Blue Fabric."
• •Maintain a Personal & Authentic Voice: Write as Diana Salgado, the artist. Use "I" and "my" when appropriate, share passion, and connect on a human level. Her Colombian heritage and Berlin life can add unique flavor.
• •Infuse Optimism & Positivity: Ensure the overall tone is uplifting and focuses on beauty, creativity, and bringing happiness into customers' lives, aligning with her mission to create memory keepers that bring joy.

Percepción Social

The brand is perceived as an artistic endeavor by an individual designer, Diana Salgado, who is passionate about surface patterns, illustration, and bringing beauty into people's lives. She is seen as inspired by nature, color, and personal experiences like motherhood. Her work is associated with joy, creativity, and a handcrafted, unique quality. There's an appreciation for her vibrant, nature-infused aesthetic, as seen in social media interactions. Her involvement in art exhibitions and collectives lends credibility and positions her as an active member of the creative community. The target audience likely appreciates art, unique designs, vibrant aesthetics, and potentially, products with a personal story and a touch of sustainability.

Ejemplos de Copy

• •Product Description (Fabric): Wrap your world in wonder! Our [Pattern Name] fabric, born from a love of [Specific Nature Inspiration, e.g., 'Colombian wildflowers' or 'the Berlin sky'], brings a touch of handcrafted joy to your every creation. Let these vibrant hues and whimsical patterns inspire your next project and fill your home with artistry. #DianaSalgadoDesign #SurfacePatternJoy #NatureInspiredHome
• •Instagram Post (Showcasing a new wallpaper): Transform your walls into a canvas of delight! 🌿✨ Introducing our latest wallpaper design, [Pattern Name], blooming with the vibrant energy of [Inspiration, e.g., 'a hidden garden oasis']. Each swirl and petal is thoughtfully illustrated to bring lasting beauty and a sprinkle of magic to your favorite spaces. How would this pattern brighten your home? Share your ideas below! 👇 #JoyfulWalls #ArtForYourHome #DianaSalgadoPatterns #WallpaperWednesday
• •Email Newsletter Subject: A Burst of Color & Creativity Just For You! ✨ Body Snippet: Hello [Customer Name], ready to invite more joy into your everyday? At Diana Salgado Design, we believe art has the power to transform spaces and uplift spirits. Discover our newest collection of nature-inspired patterns, lovingly designed in Berlin and ready to bring a unique, artistic touch to your home. Each piece tells a story of color, texture, and the beautiful wonders around us.
• •Pinterest Pin Description (Art Print): Adorn your sanctuary with art that speaks to your soul. 🌸 Our '[Artwork Title]' print captures the delicate dance of [Theme, e.g., 'sunlight through leaves'], designed to bring a moment of joyful contemplation to your day. Printed on high-quality, sustainable paper because beauty and responsibility go hand-in-hand. #DianaSalgadoArt #IllustratedJoy #HomeDecorInspo #EthicalArt
• •Website Banner: Dress Your Life in Art & Joy: Discover Unique Patterns by Diana Salgado Design – Where Nature's Beauty Meets Creative Expression.