Brand Tone

Warm and Welcoming, Trustworthy and Knowledgeable, Personal and Caring, Heritage-Rich and Established, Modern and Evolving

Brand Values

• •Customer Service Excellence
• •Family Heritage and Legacy
• •Quality and Craftsmanship
• •Trust and Integrity
• •Community Focus
• •Adaptability and Resilience

Best Practices

• •Emphasize Family and Heritage: Consistently weave in the story of being a third-generation family business. Use phrases like "our family," "since 1981," "a Cork tradition." This builds trust and warmth.
• •Focus on the Customer Experience: Use welcoming, helpful, and reassuring language. Highlight the personal service, expertise, and the no-pressure environment that customers praise. Address the customer directly ("you," "your").
• •Balance Tradition with Modernity: Showcase classic and antique pieces alongside contemporary designs and innovations like lab-grown diamonds. This demonstrates an understanding of timeless value and current trends.
• •Be Authentic and Genuine: Let the passion for jewellery and customer care shine through. Avoid overly salesy or generic language. The warmth evident in customer reviews should be mirrored in the copy.
• •Maintain a Local Connection: Acknowledge the Cork heritage and community. This resonates with local customers and adds to the brand's authenticity. Phrases like "in the heart of Cork City" reinforce this.

Social Perception

Highly Reputable and Trusted, Go-To for Special Occasions, Known for Excellent, Personal Service, Offers Unique and Quality Pieces, A Valued Local Business

Copy Examples

• •Headline (Engagement Rings): Begin Your Forever Story. Discover Exquisite Engagement Rings Crafted with Love, Cherished for Generations. Visit our family jewellers in the heart of Cork. Body: For over 40 years, Diana O'Mahony Jewellers has shared in countless love stories. Let our family help yours find the perfect symbol of your commitment, blending timeless elegance with personal meaning.
• •Social Media Post (New Collection): ✨ Just Arrived! ✨ Our latest collection beautifully marries contemporary design with the classic charm you've come to expect from Diana O'Mahony's. From sparkling lab-grown diamonds to unique handcrafted pieces, find something that truly speaks to you. Pop into our Winthrop Street store or explore online! #CorkJewellery #FamilyBusiness #NewArrivals #DOMJewellers
• •Website 'About Us' Snippet: Three generations, one passion: bringing you exceptional jewellery and heartfelt service. Since 1981, Diana O'Mahony Jewellers has been more than just a store; we're a Cork family tradition, dedicated to helping you celebrate life's precious moments.
• •Email Marketing (Repair Service): Is a treasured piece of jewellery in need of some care? At Diana O'Mahony's, we understand the sentimental value behind every sparkle. Our expert goldsmiths offer meticulous repair and reconditioning services to bring your beloved items back to their former glory. Trust our family to care for yours.
• •Promotional Offer (General): A Gift from Our Family to Yours. For a limited time, receive a complimentary jewellery clean and inspection with any purchase. Experience the personal touch and expertise that has defined Diana O'Mahony Jewellers for decades. Because every piece tells a story, and we're here to help it shine.