Brand Tone

Professional, Empowering, Approachable, Aspirational, Authentic

Brand Values

• •Quality
• •Education & Empowerment
• •Passion for Beauty
• •Innovation
• •Customer Focus

Best Practices

• •Always Lead with Expertise, Warm with Approachability: Start by establishing credibility (e.g., \"As professional makeup artists,\" \"Our expertly formulated..."), then soften with friendly, encouraging language.
• •Focus on Empowerment and Education: Frame product benefits and service outcomes around what the customer will learn or how they will feel empowered (e.g., \"Learn to create...\", \"Gives you the confidence to...").
• •Use Positive and Aspirational Language: Employ words that evoke confidence, beauty, transformation, and skill (e.g., \"radiant,\" \"flawless,\" \"master,\" \"transform,\" \"enhance\").
• •Maintain Visual-Verbal Consistency: Ensure the language used in captions and text complements the high-quality, professional yet inspiring visuals shared on platforms like Instagram and Facebook.
• •Engage Authentically: When responding to comments or messages, maintain the established professional yet friendly tone. Personalize responses where possible and reflect Diana's passion for beauty and helping her clients/students.

Social Perception

Respected Makeup Artist & Educator, Successful Entrepreneur, Go-To for Hair Styling Tools, Influencer, Generally Positive (but with concerns about counterfeits)

Copy Examples

• •Unlock your best hair day, every day. Our new [Product Name] plancha combines professional-grade titanium with innovative ionic technology to deliver sleek, frizz-free styles without the damage. Because you deserve salon-quality results and empowered confidence, right at home. ✨ #DianaFletesBeauty #HairTransformation
• •Ready to master the art of flawless makeup? Join Diana Fletes in our exclusive masterclass and learn the techniques pros use. From perfecting your base to creating stunning eye looks, we’re here to guide you every step of the way. Enhance your skills, boost your confidence. Book your spot! 👉 [Link] #DianaFletesMakeup #BeautyEducation #EmpowerYourself
• •Beauty is an art, and you are the masterpiece. At Diana Fletes, we’re passionate about providing you with the tools and knowledge to express your unique beauty. What look are you creating today? Share with #DianaFletesLooks! 💖 #MakeupArtist #BeautyCommunity #ProfessionalQuality
• •🤫 Something exciting is coming! Get ready to elevate your beauty routine. Diana Fletes is bringing you [Hint about product type, e.g., 'the ultimate glow getter']. Can you guess what it is? Drop your guesses below! 👇 #DianaFletesNew #BeautyInnovation #StayTuned
• •Just look at this incredible transformation! 😍 We loved helping [Client's Name/Mention (if permission given)] discover her inner radiance for her special day. Our goal is always to enhance your natural beauty and make you feel like the best version of yourself. Interested in your own Diana Fletes makeover? Send us a DM! #DianaFletesStudio #BridalMakeup #SocialMakeup #BeautyExpert