Brand Tone

approachable, enthusiastic, and aspirational

Brand Values

• •Quality and Innovation
• •Accessibility/Value
• •Transformation and Empowerment
• •Community Engagement
• •Entrepreneurial Spirit

Best Practices

• •Embrace Enthusiasm Genuinely: Use exclamation points judiciously but effectively, along with positive and exciting language ("increíble," "espectacular," "transforma"). Incorporate emojis strategically to convey warmth and approachability, especially on social media. 💕✨😉
• •Speak Directly to the Audience: Use "tú" and "ustedes" (or their English equivalents "you" and "you all/guys") to create a personal connection. Ask questions to encourage engagement.
• •Highlight Transformation and Aspiration: Focus on the benefits and the desired end-result (e.g., "look de salón," "piel de porcelana," "cabello de diosa"). Connect product use to feelings of confidence and beauty.
• •Maintain Authenticity: While aspirational, keep the language relatable. Sharing behind-the-scenes glimpses or personal anecdotes, as Diana sometimes does, reinforces this. Avoid overly technical jargon unless explaining a key product benefit clearly.
• •Be Consistent Across Platforms: While the style might vary slightly (e.g., more emojis on TikTok/Instagram, slightly more formal on website product pages), the core tone of approachability, enthusiasm, and aspiration should remain consistent to build a strong, recognizable brand voice.

Social Perception

Positive: The majority of the visible social perception is highly positive. Customers and followers frequently express admiration for Diana and her products, often calling her "hermosa" (beautiful/lovely) and her products "the best." There's a strong desire for her products, with many users stating they are saving up to purchase them or asking for wider availability. Her hair straighteners are particularly popular and often praised. Reviews highlight product effectiveness and quality.

Copy Examples

• •Instagram Post (New Hair Straightener): "¡Chicas, no van a creer esto! ✨ Nuestra NUEVA plancha Alisado Perfecto acaba de llegar y estoy OBSESIONADA. Consigue ese look de salón en casa, ¡más fácil y rápido que nunca! Desliza para verla en acción y prepárate para brillar. 😉 #DianaFletesCosmetics #PeloDeDiosa #AlisadoPerfecto #BeautyTools"
• •TikTok Video Script (Lip Oil Demo): "(Upbeat music) ¡Hola, mis amores! 💕 Hoy les muestro mis Lip Oils favoritos para un brillo ESPECTACULAR y natural. Súper hidratantes y con unos tonos que ¡wow! 🤩 ¿Cuál es su color preferido? ¡Comenten abajo! 👇 #DianaFletes #LipOilMagic #BrilloNatural #MakeupTips"
• •Facebook Ad (Makeup Course): " transforma tu pasión por el maquillaje en una habilidad profesional! 🎓💄 Únete a mi próximo curso online donde te revelaré todos mis secretos y técnicas. ¡Es tu momento de brillar y crear looks increíbles! Cupos limitados. ¡Inscríbete ya! 👉 [Link] #DianaFletesMakeup #CursoDeMaquillaje #BeautyExpert #TransformaTuTalento"
• •Website Product Description (Hair Serum): "Dale a tu cabello el amor que se merece con nuestro Suero Capilar Milagroso. ✨ Ligero, no graso y cargado de nutrientes para un brillo y suavidad de ensueño. Di adiós al frizz y hola a un cabello espectacular todos los días. ¡Tu melena te lo agradecerá! #DianaFletesHaircare #CabelloSaludable #SueroMilagroso #ShineOn"
• •Email Newsletter Subject: "🤫 ¡Un Secreto Revelado + Sorpresa Especial Para Ti, [Customer Name]!" Body Snippet: "¡Hola, [Customer Name]! 💕 Como parte de nuestra increíble comunidad, quería compartir contigo un tip exclusivo para sacarle el máximo partido a tu [Product they bought/Diana Fletes Product]. Además, ¡tenemos algo especial esperándote! Sigue leyendo... 😉 #DianaFletesVIP #BeautySecrets"