Brand Tone

Authentic & Personal, Nurturing & Caring, Artisanal & Passionate, Approachable & Friendly, Inspiring & Creative

Brand Values

• •Natural & High-Quality Ingredients
• •Handmade Craftsmanship
• •Well-being & Self-Care
• •Sustainability
• •Authenticity & Transparency
• •Community & Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of the brand's tone (e.g., authentic, nurturing, artisanal, friendly) with examples of do's and don'ts for writing. This should be shared with anyone creating content.
• •Always Prioritize "Handmade" and "Natural": These are core values and should be woven into descriptions, stories, and general communication. Explain what makes them special (e.g., small batches, attention to detail, specific ingredient benefits).
• •Tell the Story: Continue to share Diana's passion, the "why" behind the brand, and the journey of creating products. Personal anecdotes (where appropriate and aligned with the shop's focus) can strengthen the authentic connection.
• •Engage Genuinely: Respond to comments and messages in a warm, personal, and helpful manner, reflecting the approachable and caring nature of the brand. Use language that resonates with the desire for well-being and natural living.
• •Visual Consistency Reinforces Tone: Ensure that the visual content (photography, videography, graphics) aligns with the artisanal, natural, and calming tone described. The visuals and copy should work together to tell a cohesive story.

Social Perception

Positive, Creator-Driven, Associated with Natural & Handmade, Multi-dimensional due to Chogan Partnership, Lack of Widespread Public Reviews

Copy Examples

• •✨ Soft light, pure calm. ✨ Introducing our new [Scent Name] handcrafted soy candle. Lovingly poured in our Austrian workshop, it’s a little jar of handmade happiness, bringing natural serenity to your favorite space. Made with only the finest natural waxes and pure essential oils because your well-being is our heart’s work. Tap to bring this moment home. #DianaDiamantaSHOP #HandmadeCandles #NaturalWellbeing #AustrianMade #NewProduct
• •Gentle Care, Naturally Crafted: Our [Herb/Ingredient] Artisan Soap. Each bar of our [Herb/Ingredient] soap is a testament to nature's purity. Handmade with love and a blend of nourishing [mention key oils like almond oil, shea butter] and infused with [specific herb/ingredient known for skin benefits], it cleanses gently, leaving your skin feeling soft, soothed, and naturally cared for. Perfect for daily moments of self-care. Because your skin deserves the best of nature.
• •Unleash Your Inner Artisan: Join Our Candle-Making Workshop! 🕯️ Hello [Customer Name], Ever dreamt of creating something beautiful with your own hands? At Diana Diamanta SHOP, we believe in the joy of making. Join Diana for an inspiring session where you’ll learn the gentle art of candle making, using natural soy wax and delightful essential oils. It’s more than a workshop; it’s a moment to connect, create, and take home a piece of handcrafted warmth. Spaces are limited – discover your creativity! [Link to Workshop Page]
• •🌿 Discover the Soul of Handmade at Diana Diamanta SHOP. 🌿 From our tranquil Austrian workshop to your home, we pour passion into every candle and craft each natural cosmetic with the finest ingredients. Experience the Diana Diamanta difference – where quality, nature, and well-being meet. Shop our collection today for a touch of authentic, handmade luxury. #NaturalCosmetics #HandmadeInAustria #ShopSmall #SelfCareEssentials
• •*(Series of short video clips/images)* Clip 1 (Stirring wax/mixing ingredients): A little peek into today's magic! ✨ #HandmadeProcess Clip 2 (Close up of herbs/oils): Only the best, natural ingredients go into your favorites. 🌿 #PureGoodness Clip 3 (Finished products cooling/setting): Freshly poured and almost ready for you! Which one is calling your name? 🤔 #DianaDiamanta #ArtisanMade