Brand Tone

Artisanal & Passionate, Elegant & Unique, Ethical & Conscious, Personal & Story-driven

Brand Values

• •Craftsmanship
• •Sustainability
• •Uniqueness & Individuality
• •Emotional Connection
• •Quality

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., "passionate," "elegant," "conscious," "unique"), and a "we are/we are not" list to ensure everyone writing for the brand understands the desired voice.
• •Prioritize Storytelling: Weave narratives around the inspiration behind collections, the crafting process, or the meaning embedded in the pieces to enhance the emotional connection.
• •Highlight Ethical Choices Naturally: Integrate information about sustainable materials and ethical production seamlessly into product descriptions and brand messaging, rather than making it feel like an afterthought.
• •Use Evocative and Sensory Language: Describe the feel, look, and the emotions the jewelry is intended to evoke, appealing to the customer's imagination and desires.
• •Maintain Consistency Across All Channels: Ensure the brand voice is uniform across the website, social media posts, email marketing, and any customer interactions. Regularly audit content to check for consistency.

Social Perception

Customers who have provided testimonials perceive the brand positively, appreciating the design and the ability to resignify meaningful pieces. The focus on sustainability likely resonates with ethically-minded consumers. The brand appears to be positioned as a provider of special, meaningful jewelry rather than mass-produced accessories.

Copy Examples

• •Discover the soul of artisanal jewelry. Each Diana Córdoba piece is handcrafted with certified sustainable materials, designed to become a cherished symbol of your unique story.
• •More than an adornment, a memory keeper. Our limited-edition collections are infused with passion and purpose, waiting to celebrate your most significant moments.
• •Elegance, ethically crafted. Embrace sustainable luxury with designs that are as kind to the earth as they are beautiful to wear. Explore Diana Córdoba Design.
• •Let your jewelry tell your tale. Find the piece that resonates with your spirit in our collection of unique, handcrafted treasures. Diana Córdoba Design – where meaning meets artistry.
• •Celebrate love, sustainably. Our exquisite engagement and festive pieces are mindfully made to honor your journey and the planet we share.