Brand Tone

Romantic, Elegant, Personal, Handcrafted, Friendly, Enthusiastic, Appreciative

Brand Values

• •Quality Craftsmanship
• •Uniqueness & Creativity
• •Personalization
• •Customer Delight
• •Legacy & Trust
• •Supporting a Cause

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., romantic, elegant, personal, celebratory) with examples of "do's and don'ts." This ensures anyone writing copy understands the desired voice.
• •Focus on Storytelling: Frame products not just by their features, but by the stories they help create or the emotions they evoke, especially for wedding and gift items. Use evocative language that connects with milestones and personal sentiments.
• •Emphasize Craftsmanship and Uniqueness: Consistently highlight the "handmade," "handcrafted," "unique design," and "personalized" aspects of the products in descriptions, social media posts, and ads.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the visual aesthetic of the brand. If the visuals are elegant and romantic, the copy should echo this rather than being overly casual or technical.
• •Engage Authentically: When interacting on social media or responding to reviews, maintain the established brand tone. If it's friendly and customer-focused, ensure responses are warm, helpful, and appreciative.

Social Perception

Positive for product quality & design, Seen as a source for unique, personalized items, Trusted for experience, Appreciation for handmade aspect

Copy Examples

• •Toast to forever with a touch of handcrafted elegance. Our new collection of bridal flutes is designed to capture the sparkle of your unique love story. Personalize your set and make your first sip as a married couple truly unforgettable.
• •Slice into your new beginning with a keepsake as special as your love. ✨ Our artisan-crafted cake server sets can be personalized to tell your unique story, becoming a cherished memento for years to come. #DiAmoreDS #WeddingKeepsake #HandmadeWithLove #CelebrateYourStory
• •Your wedding day is a masterpiece in the making. Let DiAmoreDS add the exquisite, handcrafted details that reflect your unique journey. From personalized champagne flutes to bespoke unity candles, we’re here to help you create something truly special. Explore our collections and let’s tell your love story together. [Link to website]
• •More than just decor, it's a handcrafted piece of art that tells a story. Surprise your loved ones (or treat yourself!) with this unique [Product Name], meticulously created to bring a touch of elegance and personal charm to any home. #UniqueGifts #HandcraftedDecor #DiAmoreDS
• •Make This Season Sparkle ✨ Unique, Handcrafted Gifts from DiAmoreDS (Body: Looking for a gift that's as unique and special as they are? Discover handcrafted treasures at DiAmoreDS, perfect for [Occasion] or just because. Each piece is made with love, ready to become a cherished part of their story.)