Brand Tone

The predominant tone of Dymond Prints and Accessories is personal, crafty, and enthusiastic. It is approachable, passionate, direct, friendly, and vibrant, often using emojis to convey excitement and highlighting the 'how-to' and 'behind-the-scenes' aspects of their craft.

Brand Values

• •Creativity and Customization
• •Quality Craftsmanship
• •Individuality and Self-Expression
• •Small Business Hustle

Best Practices

• •Always Use "I" and "You": Frame communication as a direct conversation. "I'm working on new designs" or "Send me your ideas" feels personal and builds a relationship, reinforcing the small business, artisan feel.
• •Show, Don't Just Tell: Consistently use behind-the-scenes content. Videos and photos of the creation process are your most powerful tool for conveying the values of craftsmanship and quality. This visual language is just as important as your written copy.
• •Lead with Enthusiasm: Use vibrant, positive language and emojis where appropriate (especially on social media). Your excitement about your products is contagious and reinforces the passionate, crafty tone of the brand.
• •Champion Your Customer's Creativity: In your copy, always highlight the collaborative aspect. Use phrases like "Your design," "Made for you," "Co-create with me," and "Bring your idea to life." This empowers the customer and centers the brand value of customization.
• •Create a "Brand Voice" Cheat Sheet: Document key elements of your tone. Include "words we love" (e.g., sparkle, custom, handcrafted, unique, vibrant) and "words we avoid" (e.g., cheap, mass-produced, corporate, generic). This ensures that anyone creating content for the brand can maintain a consistent and authentic voice.

Social Perception

The social perception is largely positive, focused on the appeal of customized, handmade products, with high appreciation for customization and association with quality. The brand is perceived as community-oriented within the crafting and small business spheres. Key for monitoring are production and shipping times for personalized items.

Copy Examples

• •✨ Bling up your sips! ✨ Introducing our brand new custom rhinestone lid toppers! Each stone is placed by hand to give your favorite tumbler the perfect amount of sparkle. You dream it, I create it. DM me to design your unique topper today! 💖 #DymondPrints #CustomTumbler #RhinestoneArt #HandmadeWithLove #SparkleEveryDay
• •Your Vision, Our Craft. Go beyond the ordinary with personalized tumblers, apparel, and accessories made just for you. Shop Custom Gifts.
• •On-screen text: Watch me turn your favorite memory into a masterpiece! ✨ Caption: From a simple photo to a tumbler you'll treasure forever! 🔥 This is the magic of sublimation. What photo would you put on yours? Let me know in the comments! #Sublimation #PhotoGift #CustomTumbler #DymondPrints #SmallBusiness #Crafty
• •Psst... Something sparkly is coming. 👀
• •Why be dull when you can shine? Our signature glitter tumbler is handcrafted to give you maximum sparkle and personality. Made with high-quality, non-toxic epoxy for a glass-like finish, each tumbler is a unique piece of art. You Choose: Pick your glitter color, font, and text. Handcrafted Quality: Each tumbler is made with care, ensuring a durable and stunning finish. Perfectly You: The ultimate accessory for anyone who loves to stand out. Let's create your perfect tumbler!