Brand Tone

Friendly and Approachable, Supportive and Inspiring, Passionate about Crafting, Quality-Conscious and Informative

Brand Values

• •Creativity
• •Quality
• •Customer Support/Enablement
• •Passion for the Craft
• •Dynamism and Modernity

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand tone (e.g., Friendly, Inspiring, Expert but Accessible) and provide examples of do's and don'ts. Share this with anyone creating content. For Silikonform-Shop, this would include using 'Du/Dein' (you/your informal in German) consistently where appropriate.
• •Know Your Audience: Understand the crafting community – their aspirations, challenges, and language. Tailor your copy to resonate with them, making them feel understood and supported (e.g., using common crafting terms, acknowledging the joy of DIY).
• •Prioritize 'You' over 'We': Focus the copy on the customer, their needs, and how the products benefit them (e.g., 'Unleash *your* creativity' vs. 'We sell molds').
• •Be Authentic and Passionate: Let genuine enthusiasm for crafting and quality products shine through in the language. Avoid overly corporate or generic phrasing. If it's a 'young and dynamic company,' the language should reflect that energy.
• •Maintain Consistency Across All Channels: Ensure the brand voice is consistent on the website, social media, email marketing, product descriptions, and customer service interactions. Regular audits of content can help maintain this consistency.

Social Perception

Specialized, reliable supplier for silicone molds within the German-speaking crafting community. Customers likely see the brand as a go-to source for a diverse range of quality molds. The engagement on social media, though modest, suggests a community of crafters who appreciate the products and inspiration provided.

Copy Examples

• •✨ Spark your next masterpiece! ✨ Our new [Mold Name, e.g., Geometric Coaster] molds have just arrived, crafted from the highest-quality silicone for flawless results. What will *you* create today? Tag us in your projects! #SilikonformShop #ResinArt #DIYCrafts #NewProduct #CreativeHands
• •Unleash Your Creativity for Less! 🎨 Get 15% off all baking molds this week and bring your sweet ideas to life. High-quality, durable, and ready for your next baking adventure. Your passion, our molds! Shop Now!
• •💖 New Molds, Fresh Inspiration & A Little Gift For You! Hello [Customer Name], ready to dive into a new creative project? We've just added stunning new silicone molds to our collection, perfect for [mention popular craft, e.g., resin jewelry or artisanal soaps]. Plus, find new tutorials on our blog to get you started! Because we love seeing your creations, here's a 10% off coupon for your next order: CREATIVE10.
• •Imagine the stunning [Product Type, e.g., 3D Diamond Paperweight] you can craft with this exquisite silicone mold. Designed for durability and intricate detail, it’s your partner in creating pieces that truly shine. Let your creativity take shape!
• •New to resin art? We've got you covered! 😊 Our beginner-friendly silicone mold kits come with everything you need to start your creative journey. High-quality, easy-to-use, and so much fun! Visit Silikonform-Shop.de and discover your new favorite hobby today!