Brand Tone

Elegant & Sophisticated, Artisanal & Authentic, Warm & Inspiring, Passionate & Dedicated, Personal & Familial

Brand Values

• •Artisanal Craftsmanship
• •Quality & Durability
• •Colombian Heritage
• •Creativity & Innovation
• •The Art of Good Living ("El Arte del Buen Vivir")
• •Transparency & Trust
• •Empathy
• •Passion
• •Inspiration
• •Good Taste
• •Sustainability

Best Practices

• •Embrace "El Arte del Buen Vivir": This core philosophy should permeate all communications. Copy should evoke feelings of warmth, inspiration, comfort, and the joy of living in beautifully designed, meaningful spaces.
• •Highlight Artisanal Stories: Consistently emphasize the handmade nature of the products, the skill of the Colombian artisans, and the tradition behind the techniques. Naming artisans or showing their process (where appropriate) can add depth and authenticity.
• •Use Evocative and Sensory Language: Describe materials, textures, and the ambiance the pieces create. Words like "warmth," "soul," "heritage," "passion," "natural," and "timeless" align with their established tone.
• •Maintain a Sophisticated yet Accessible Voice: The language should be elegant and articulate, reflecting the quality of the products, but also warm and inviting to connect with customers on a personal level. Avoid overly technical jargon unless explaining specific craft details.
• •Integrate Brand Values Naturally: Weave in values like quality, creativity, Colombian heritage, and passion into product descriptions, social media posts, and brand storytelling, rather than just stating them. For example, instead of saying "we value creativity," show it by describing an innovative design feature or a unique artisan collaboration.

Social Perception

Diamantina & La Perla is perceived as a high-quality, design-led Colombian brand that champions local craftsmanship. Customers and the design community likely see them as a source of unique, authentic, and aesthetically pleasing furniture and décor. There's an appreciation for their commitment to Colombian artisans and the stories behind their pieces. The brand is associated with creating sophisticated and warm living environments. They are recognized within the Colombian design scene and by entities promoting Colombian trade and talent.

Copy Examples

• •Introducing the 'Alma' sofa – where timeless design meets the soul of Colombian craftsmanship. Each curve and stitch is a testament to the hands that shaped it, inviting you to experience 'el arte del buen vivir' in your own home. Sink into comfort, enveloped in passion. #DiamantinayLaPerla #HechoEnColombia #ArteDelBuenVivir #DiseñoInterior #MueblesConHistoria
• •Gathered around the 'Raíces' dining table, every meal becomes a celebration. Crafted from sustainably sourced Colombian oak, its natural grain tells a story of heritage and strength. Designed to be the heart of your home, where memories are made and laughter is shared. Experience the warmth of authentic, handcrafted design. (Production time: 40 business days, as each piece is made with care by our artisans).
• •Transform your space into a sanctuary. At Diamantina & La Perla, we believe your home should be a reflection of your unique story and an inspiration for daily life. Discover our collection of handcrafted furniture and lighting, designed with passion and made by talented Colombian artisans. Let's create 'el arte del buen vivir,' together. Visit our Bogotá showroom or explore online.
• •Earth-born elegance. Our new collection of ceramic vases, handcrafted by master artisans, brings a touch of organic sophistication to any corner. Each piece is unique, a dialogue between ancient techniques and contemporary vision. #ColombianCraftsmanship #HandmadeDecor #DiamantinayLaPerla #InteriorStyling #ArtisanalHome
• •From skilled hands to your home. ✨ Witness the passion poured into every Diamantina & La Perla piece. We partner with incredible Colombian artisans, keeping traditions alive and creating unique treasures for 'el arte del buen vivir.' #HechoAMano #ArtesanosColombianos #DiseñoSostenible #DetrasDeEscena #DiamantinayLaPerla