Brand Tone

Nostalgic, Passionate & Enthusiastic, Friendly & Approachable, Community-Focused, Authentic & Trustworthy

Brand Values

• •Authenticity
• •Passion for Retro Gaming
• •Customer Satisfaction
• •Community Engagement
• •Preservation of Gaming History

Best Practices

• •Embrace Nostalgia: Consistently use language, references, and imagery that evoke fond memories of past gaming eras. This includes referencing specific consoles, game mechanics, or cultural moments from the 80s, 90s, and early 2000s.
• •Speak the Language of Gamers (Authentically): Use terminology and inside jokes that resonate with the retro gaming community, but avoid forcing it or sounding inauthentic. Show genuine understanding and passion.
• •Maintain a Friendly and Enthusiastic Voice: Whether it's a product description, social media post, or customer service interaction, the tone should always be welcoming, helpful, and visibly excited about the world of retro games.
• •Prioritize Trust and Transparency: Clearly communicate the authenticity and tested nature of products. Be upfront about return policies and address customer concerns openly and honestly to reinforce trustworthiness.
• •Foster Community Interaction: Encourage engagement by asking questions, running polls about favorite retro games, and sharing user-generated content (with permission). Highlight involvement in gaming events to show you're an active part of the community.

Social Perception

Positive, Trusted, Engaging, Community-Oriented

Copy Examples

• •Headline: Dust Off the Cartridges. Your Childhood is Calling. Body: Remember that satisfying click of a Nintendo cartridge? The thrill of finally beating that boss on Sega Genesis? Dial Up Games is your portal back to the golden age of gaming. We stock genuine, tested retro games and consoles, ready to bring those classic memories roaring back to life. Find your long-lost favorite today! #RetroGaming #DialUpGames #ClassicConsoles
• •Headline: Level Up Your Collection with Authentic Retro Goodness! Body: Hunting for that rare gem? Or maybe just want to relive the classics? At Dial Up Games, we're as passionate about retro gaming as you are. That's why every game and console is carefully tested and guaranteed authentic – no fakes, just pure pixelated joy. Come browse our shelves (online or in-store!) and let's talk vintage! #VideoGameCollector #RetroCommunity #DialUpAuthentic
• •Headline: From Our Nerdy Shelves to Yours. Body: Dial Up Games started with three friends, a love for old-school games, and a dream. Now, we bring that same passion to you, with physical stores in Nebraska and a webstore packed with classics! Every item is a piece of history, waiting for its next play. What adventure will you dial up next? #RetroGameStore #GamingNostalgia #SupportSmallBusiness
• •Headline: Remember When? We Do. And We've Got the Games to Prove It. Body: Forget confusing menus and endless updates. We're talking pure, unadulterated retro fun. Dial Up Games brings you the titles that defined generations – all cleaned, tested, and ready for action. Stop by and rediscover the magic! #90sGaming #ClassicGaming #TestedAndTrusted
• •Headline: PAX West Haul! What Retro Treasures Did We Unearth? (Convention-Specific) Body: We had a BLAST at PAX West meeting so many fellow retro fanatics! Check out some of the awesome classic games and consoles we brought along. Missed us at the con? Don't worry, you can find these gems and more on DialUpGames.com! What was your favorite retro find this year? #PAXWest #DialUpGamesLive #RetroFinds