Brand Tone

Aspirational yet Accessible, Modern & Trendy, Helpful & Inspirational, Friendly & Approachable, Quality-Conscious

Brand Values

• •Affordability
• •Style & Trend-Consciousness
• •Personalization & Self-Expression
• •Quality
• •Customer Focus
• •Passion for Design

Best Practices

• •Always Balance Inspiration with Accessibility: Use language that inspires customers to envision beautiful spaces but consistently reinforces the affordability and attainability of your products. Avoid overly exclusive or luxury-focused jargon.
• •Stay Current with Design Language: Incorporate terms and phrases that resonate with current interior design trends (e.g., "Japandi," "Biophilic Design," "Minimalist," "Maximalist touches") when relevant to your products, showing you're in tune with the market.
• •Speak Like a Helpful Friend, Not Just a Retailer: Use a conversational and approachable tone. Ask questions in social media captions to encourage engagement. Offer tips and ideas freely, positioning the brand as a helpful resource for home styling.
• •Visually Align Copy with Imagery: Ensure the tone of your text complements your visuals. If images are bright, airy, and modern, the copy should reflect that same feeling – avoid heavy, dense text or overly formal language.
• •Prioritize Clarity and Positivity: Make sure your message is easy to understand and uplifting. Focus on the joy and satisfaction of creating a personalized, stylish home. Highlight solutions and positive outcomes (e.g., "transform your space," "find your perfect print").

Social Perception

Positive (within its niche), Niche Provider, Visually Appealing, Emerging Brand

Copy Examples

• •Your dream gallery wall is closer than you think. Discover stunning, affordable art that tells your story. Shop Design House 95 – Style your space, your way.
• •Capture the latest interior vibes with our 'Abstract Horizon' poster. Its minimalist lines and calming color palette are perfect for adding a touch of modern sophistication to any room. #TrendyArt #ScandinavianDesign
• •Feeling uninspired by blank walls? Let us help! ✨ Swipe to see how our community is styling their favorite Design House 95 prints and get fresh ideas for your own cozy corner. What will you create? #HomeInspo #GalleryWallIdeas #DesignHouse95
• •Hey Art Lover! 👋 Fresh designs just dropped + a little something for your walls!
• •At Design House 95, we believe everyone deserves a beautiful home filled with art they love – without breaking the bank. Born from a passion for design in Sweden, we carefully curate high-quality, trendy posters to help you express your unique style. Let's make your walls wonderful.