Brand Tone

Sophisticated & Premium, Mindful & Health-Conscious, Empowering & Inclusive, Approachable & Modern

Brand Values

• •Craftsmanship & Quality
• •Mindful Consumption
• •Health & Wellness
• •Authenticity & Flavor
• •Innovation
• •Sustainability
• •Customer Freedom

Best Practices

• •Emphasize Sophistication & Craft: Always highlight the quality of ingredients, the connection to real distilling expertise (Ransom Spirits), and the refined taste profiles. Use language that evokes a premium experience (e.g., 'crafted,' 'artisanal,' 'complex,' 'balanced').
• •Prioritize Mindful & Empowering Language: Frame content around choice, freedom, and the positive aspects of a non-alcoholic lifestyle. Focus on what consumers *gain* (flavor, social enjoyment, wellness) rather than what they're 'missing' (alcohol).
• •Maintain a Health-Conscious but Indulgent Voice: Consistently mention the sugar-free, low-calorie benefits, but always tie it back to the enjoyment of a delicious, satisfying drink. It’s about wellness without deprivation.
• •Be Modern & Visually Clean: Ensure all communications, from website copy to social media posts, reflect a modern, clean, and aspirational aesthetic. This reinforces the premium and contemporary nature of the brand.
• •Foster Community & Inclusivity: Encourage user-generated content and share testimonials. Use inclusive language that welcomes everyone, from the sober-curious to those who regularly choose non-alcoholic options, into the Dhos experience.

Social Perception

Positive for Quality & Taste, Respected for Craft Heritage, Appreciated for Health Attributes, Seen as an Enabler of Mindful Drinking, Considered a Premium Option, Innovative and Growing

Copy Examples

• •Headline: Elevate Your Evening. Zero Alcohol, All Spirit. Body: Discover DhosSpirits. Crafted by distillers for the discerning palate, our non-alcoholic spirits offer the complexity of your favorite cocktails, entirely guilt-free. Sip sophisticated, live mindfully.
• •Headline: Unwind Without the Unwanted. Body: Your wellness journey deserves a cocktail that complements it. DhosSpirits delivers authentic taste, zero sugar, and endless possibilities. Reimagine your ritual.
• •Headline: The Art of the Cocktail, Reimagined. Body: From the heritage of craft distillation comes a new era of choice. DhosSpirits brings you award-winning, non-alcoholic alternatives that don't compromise on flavor or experience. Mix, share, and celebrate on your own terms.
• •Headline: More Flavor, More Freedom. Less Alcohol, Less Regret. Body: Why choose between a great cocktail and your well-being? With DhosSpirits, enjoy the vibrant notes of gin, the warmth of whiskey, or the zest of an aperitif—all with 0% ABV and 100% satisfaction.
• •Headline: Craft Your Moment. Consciously. Body: DhosSpirits: where mindful drinking meets masterful distillation. Explore our range of premium, non-alcoholic spirits and raise a glass to flavor, freedom, and feeling good.