Brand Tone

Professional, Reliable, Quality-Focused, Customer-Centric, Informative

Brand Values

• •Quality Manufacturing
• •Customer Satisfaction
• •Innovation
• •Comprehensive Solutions
• •"Make in India" & National Pride
• •Durability & Functionality

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Professional, Reliable, Quality-Focused, Customer-Centric, Informative), key messaging points, and "words to use/avoid." Share this with everyone creating content.
• •Prioritize Clarity and Professionalism: Ensure all copy is grammatically correct, free of jargon (unless industry-specific and understood by the B2B audience), and conveys information clearly and concisely. Maintain a respectful and expert demeanor.
• •Highlight Core Values Consistently: Weave in mentions of quality, reliability, manufacturing expertise, customization capabilities, and customer focus naturally within product descriptions, web copy, and social media posts.
• •Target Audience Adaptation: While the core tone remains consistent, slightly adjust the emphasis for different platforms. For instance, website copy might be more detailed and technical, while social media posts can be slightly more engaging but still professional.
• •Review and Consistency Checks: Regularly review website content, marketing materials, and social media posts to ensure they align with the established brand tone and values. Implement an approval process for new copy to catch deviations.

Social Perception

Established Manufacturer/Dealer with Variable Product Quality (in Retail), Good for Bulk/Specific Needs, Customer Service Discrepancies, Trustworthy (for some), Visibility through Multiple Channels

Copy Examples

• •Headline: India's Leading Non-Woven Bag Manufacturer – Quality You Can Trust. Body: For decades, Dhariwal Bags has been synonymous with superior quality and innovative packaging solutions. As your trusted partner, we deliver durable, customizable non-woven bags designed to meet your business needs. Experience the Dhariwal difference. Call to Action: Get a Quote Today!
• •Headline: Custom Packaging, Crafted with Precision. Body: Elevate your brand with bespoke bags from Dhariwal. From design to delivery, our state-of-the-art manufacturing and dedicated team ensure your vision comes to life. Non-woven, paper, or specialized – we create solutions that impress. Call to Action: Explore Customization Options.
• •Headline: The Strength Your Products Deserve. The Service You Expect. Body: At Dhariwal Bags, we don't just make bags; we build partnerships. Our commitment to robust quality and responsive customer service makes us the preferred choice for businesses across India. Reliable packaging, delivered. Call to Action: Partner with Dhariwal Bags.
• •Headline: Sustainable Solutions, Smart Business. (Leaning into eco-consciousness) Body: Choose Dhariwal Bags for eco-friendly packaging that doesn’t compromise on quality or durability. Our range of non-woven and paper bags offers a sustainable choice for environmentally conscious brands. Call to Action: Discover Our Eco-Friendly Range.
• •Headline: Your One-Stop Shop for All Wholesale Bag Needs. Body: Simplify your sourcing with Dhariwal Bags. As India's premier non-woven bag manufacturer, we offer a comprehensive range of high-quality bags at competitive wholesale prices. Quality, quantity, and reliability – all under one roof. Call to Action: View Our Product Catalogue.