Brand Tone

Passionate, Community-Focused, Authentic, Playful

Brand Values

• •Passion for Collecting
• •Authenticity
• •Community
• •Joy & Fun
• •Nostalgia & Connection

Best Practices

• •Embrace the Collector's Language: Use terms, references, and inside jokes that resonate with the target audience (e.g., "grail," "chase," "pulls," "blind box addiction"). This shows you're part of their world.
• •Prioritize Authenticity and Passion: Let the genuine love for the products shine through. Share personal anecdotes (like in the "About Us" section) or express genuine excitement in product descriptions and social media posts.
• •Foster Community Interaction: Actively encourage comments, discussions, and sharing of collections. Ask questions, run polls, and respond to comments in a friendly, engaging way that reflects the "yap to their hearts desires" ethos.
• •Be Playful and Enthusiastic: Use emojis where appropriate, express excitement (e.g., "OMG," "SO CUTE!"), and keep the language upbeat and fun, especially when showcasing new arrivals or unboxings.
• •Maintain Transparency: While the WHOIS is private, being open in communications, clearly stating product authenticity, and being upfront about being a couple-run small business can build trust and reinforce the genuine, collector-to-collector vibe.

Social Perception

Positive within Niche Communities, Limited Broader Awareness, Trust Concerns (Potential), Enthusiast-Driven

Copy Examples

• •Instagram Post (New Arrival - Sonny Angel): Remember that feeling? The one where your inner child does a happy dance? 🤩 Our latest Sonny Angel series just dropped, and the nostalgia is REAL. Each adorable, authentic figure is waiting to bring a little bit of sunshine to your collection. Come share the joy and find your next tiny treasure with us! Who are you hoping to unbox? 👇 #Gurashies #SonnyAngel #CollectibleJoy #AuthenticCollectibles #TorontoCollectors
• •TikTok Video Caption (Genshin Impact Blind Box Unboxing): The unboxing ritual continues! 🤯 SO MANY epic pulls in this Genshin Impact blind box set – my hands are still shaking! Which character reveal made you gasp? We live for these moments! ✨ Get your authentic blind boxes from Gurashies and join the hunt! #GenshinImpact #BlindBox #UnboxingFun #GurashiesCollects #AnimeCollectibles
• •Website Banner (Homepage): Welcome, Fellow Collector! At Gurashies, we're more than just a store – we're a community built on a shared passion for authentic, joy-sparking collectibles. Dive in and rediscover your favorites!
• •Facebook Ad (Targeting Local Toronto Collectors): Toronto Collectors, Unite! 👋 Gurashies is your local, passion-driven source for authentic Pokemon TCG, Smiski, POP MART, and more! Founded by collectors, for collectors. Skip the worry, embrace the fun! Shop online now and let's 'yap' about our latest finds! #GurashiesTO #TorontoCollectibles #PokemonTCG #SmiskiLove #PopMart
• •Email Newsletter Snippet (Highlighting "About Us"): More Than Just a Click: Behind Gurashies is a story of childhood dreams and a real love for collecting (just like yours!). We started this journey to share our passion and create a trusted space for authentic finds. Read Our Story and see why every package we send is packed with care and a little bit of that collector's thrill! [Link to About Us]