Brand Tone

Natural, gentle, effective, trustworthy, caring, and confident. The brand voice aims to connect beauty with self-love and confidence.

Brand Values

• •Natural & Clean Beauty
• •Effectiveness
• •Ethical Practices (Vegan and Cruelty-Free)
• •Customer Trust & Service
• •Self-Care & Confidence
• •Sustainability

Best Practices

• •Highlight the absence of harsh chemicals and the positive impact on skin health.
• •Emphasize Trust and Transparency: Clearly communicate a commitment to quality, vegan, and cruelty-free practices.
• •Connect to Self-Care and Confidence: Frame product benefits not just around physical results but also around the feeling of being pampered, cared for, and confident in one's own skin.
• •Ensure visuals align with the clean and natural aesthetic.
• •Focus on the natural aspects, gentleness, and effectiveness of the products.

Social Perception

Positive perception of natural skincare that is eco-friendly, suitable for sensitive skin, and effective. The brand is perceived as trustworthy, transparent, and focused on self-care and confidence for women.

Copy Examples

• •Discover the secret to radiant skin with our natural and effective skincare solutions.
• •Experience the gentle touch of nature with our vegan and cruelty-free formulas.
• •Pamper yourself with our skincare routine, designed to bring out your natural glow and boost your confidence.
• •Trust in our commitment to quality, transparency, and uncompromising standards.
• •Embrace self-love with our skincare products, crafted to make you feel beautiful inside and out.