Brand Tone

educational, direct, and encouraging

Brand Values

• •Simplicity
• •Effectiveness & Health
• •Quality and Authenticity
• •Convenience

Best Practices

• •Lead with "Simple": Always frame the product benefit around the core value of simplicity, presenting the product as the easy solution to nutritional challenges.
• •Focus on the "Why" and the "How": Educate the consumer by explaining the benefits of ingredients and how products simplify their incorporation into daily life, leveraging the blog and founder's story.
• •Use Direct, Relatable Language: Avoid overly technical jargon, mirroring the brand's "K.I.S.S." principle with clear and relatable phrases.
• •Highlight a Pain Point, Offer a Solution: Acknowledge customer struggles and immediately present the product as a convenient solution to those specific issues.
• •Leverage Testimonials and Expert Opinions: Integrate quotes from positive customer reviews and collaborating nutritionists to build trust and social proof, especially for health products.

Social Perception

Generally positive, with customers appreciating efficacy and convenience. Taste is a subjective point, with some users finding certain products unappealing. The brand is trusted by experts like nutritionists, which builds credibility.

Copy Examples

• •Stop Complicating Nutrition. Your health goals are now just one minute away. Try our 1-Minute Butter Coffee.
• •Tastes like your favorite café latte, but with double the protein and none of the guilt. This isn't another coffee-flavored supplement. This is your new morning ritual. #DGI #SuperLatte #ProteinCoffee
• •Stay in ketosis without the hassle. Our portable MCT oil gives you the clean, rapid-start energy you need to power through your day. Pure C8 & C10, no fillers. Fuel your brain and body, simply.
• •Life is busy. Your diet doesn't have to be. Our pre-portioned protein and fiber packs are designed for your schedule. Just mix, drink, and get back to what matters. Nutrition, simplified.
• •Inspired by a real journey from 23% to 11% body fat. We created the tools that made it possible. Discover how simple it can be to achieve your goals. [Read Our Story]