Brand Tone

professional, reliable, and customer-centric

Brand Values

• •Integrity and Transparency
• •Quality
• •Customer Partnership
• •Affordability and Value
• •Community Support

Best Practices

• •Prioritize Professionalism and Clarity: Always use clear, direct, and professional language. Avoid jargon where possible and focus on communicating the solution and value you provide. The goal is to be seen as a reliable expert.
• •Lead with the Customer's Goal: Frame your copy around what the customer wants to achieve —to "stand out," "make a statement," or "enhance their brand." This customer-centric approach will resonate more than simply listing product features.
• •Reinforce Core Values: Subtly weave in your values of quality, integrity, and partnership into your copy. Phrases like "quality you can trust," "your partner in printing," or "transparent pricing" reinforce what the brand stands for.
• •Use a Confident, Solution-Oriented Tone: Write with confidence. Use active voice and strong verbs. Position the company as a problem-solver that makes the process "easy and stress-free" and is ready to "get right to work" for the client.
• •Showcase, Don't Just Tell: Utilize testimonials and case studies in your copy. Instead of just saying you're reliable, write copy that introduces a client's success story. For example, "See how we helped [Client] achieve a 20% increase in booth traffic with our new backlit displays."

Social Perception

dependable and high-quality provider of custom promotional materials

Copy Examples

• •Headline: Make Your Next Event Unforgettable. Body: From vibrant banners to professional trade show displays, we provide high-quality custom graphics that make you stand out. Fast turnarounds and free shipping. Let's get to work on your vision. Call to Action: Shop Now
• •Image: High-quality photo of a client's branded tent at an outdoor event. Caption: Your brand deserves to be seen. We loved helping [Client Name] stand out with a custom-printed canopy. Built for durability and designed to pop, our tents ensure you look professional, rain or shine. #DGCreativ #CustomTents #BrandVisibility #EventMarketing
• •Headline: Professional Displays. Competitive Prices. Sub-headline: Elevate your brand with custom-printed graphics, signs, and trade show displays. Quality you can trust, service you can count on. Button: Explore Products
• •Subject: Ready for Your Next Big Event? Body: Hi [Customer Name], Gearing up for a trade show or promotion? Don't let your displays be an afterthought. As a valued partner, we're here to ensure your graphics are crisp, professional, and delivered on time. Explore our new backlit displays and make a brilliant impression. Call to Action: See What's New
• •Body: We're proud to have partnered with the Ohio Lottery for their 50th Anniversary celebration at the Rock and Roll Hall of Fame. Our team provided a range of custom graphics to help mark this historic milestone. This is what we do best: helping great organizations celebrate their success through high-impact visual displays. #CustomGraphics #EventSignage #CorporateEvents #BrandPartnership