Brand Tone

Informational and Transactional; direct, functional, devoid of personality or emotion, focused on product specifications and utility.

Brand Values

• •Functionality
• •Protection & Durability
• •Compatibility
• •Accessibility

Best Practices

• •Lead with the Phone Model: Always start product titles and descriptions with the compatible phone model to optimize for search.
• •Use a Feature-Benefit Structure: Keep the copy simple; state the feature and the immediate benefit.
• •Maintain a Factual, Objective Tone: Avoid overly enthusiastic or emotional language. Use adjectives that convey quality and function.
• •Be Specific with Materials and Dimensions: Build trust through transparency by clearly listing materials and providing exact dimensions.
• •Standardize All Product Descriptions: Create a consistent template for all product descriptions across all platforms to ensure brand tone uniformity.

Social Perception

Neutral to slightly negative, largely shaped by direct customer experiences. Favorable for niche customers finding specific products. Low general public visibility. Negative due to unaddressed customer service complaints on Facebook.

Copy Examples

• •Full protection for your [Phone Model]. This case features a shock-absorbent TPU inner layer and a hard polycarbonate outer shell. The integrated belt clip rotates 360 degrees for secure, convenient access.
• •One case for multiple devices. Made from high-quality synthetic leather with a soft felt lining to prevent scratches. The dual-level belt loop provides a secure fit for belts of all sizes. Dimensions: [X] cm x [Y] cm.
• •Need a case for the [Phone Model]? We have it. Our Metal Clip Holster Case provides robust protection and easy access. Ships worldwide. Get yours today.
• •New Accessories in Stock for Your [Phone Model]
• •Functional. Durable. Compatible. Holsters and cases for over 9,000 phone models. Find yours.