Brand Tone

Helpful and Informative, Expert and Trustworthy, Natural and Environmentally Conscious, Supportive and Customer-Focused, Enthusiastic and Passionate

Brand Values

• •Natural Solutions: A commitment to providing environmentally friendly and biological pest control.
• •Effectiveness: Providing products that deliver tangible results for customers.
• •Customer Support & Education: Offering quality advice, personal service, and clear instructions.
• •Quality: Ensuring products are fresh, of high quality, and delivered in good condition.
• •Trust and Credibility: Building on their experience, professional endorsements (RHS), and positive customer experiences.
• •Innovation: Bringing professional-grade biological controls to the home gardener and participating in new product trials.

Best Practices

• •Prioritize "Natural" and "Effective": Always highlight the natural, biological basis of the products and their proven effectiveness. Use words like "100% natural," "eco-friendly," "safe," and "proven results."
• •Educate and Empower: Frame copy not just as selling a product, but as providing a solution and sharing knowledge. Offer tips, explain how products work, and link to informative blog posts or guides.
• •Maintain an Expert yet Approachable Voice: Convey expertise and experience (e.g., "20+ years," "RHS recommended") while remaining friendly, supportive, and easy to understand for amateur gardeners. Avoid overly technical jargon without explanation.
• •Emphasize Customer Success and Support: Incorporate elements of customer satisfaction, such as testimonials (with permission), success stories, and highlighting the "Arrive Alive Guarantee" and helpful customer service.
• •Be Passionate and Positive: Let genuine enthusiasm for natural gardening and biological pest control shine through. Use encouraging language that inspires confidence in the solutions offered.

Social Perception

Effective and Reliable, Environmentally Responsible, Knowledgeable and Supportive, High Quality, Trustworthy Supplier

Copy Examples

• •Headline: Tired of battling garden pests the chemical way? Body: Discover Dragonfli's 100% natural solutions and let nature do the work! Our RHS-recommended biological controls are safe for your family, pets, and the planet. Get expert advice and reclaim your garden, naturally. #GoNatural #PestControlExperts
• •Headline: Fungus Gnats driving you (and your houseplants) crazy? Body: Breathe easy! Our Fungus Gnat Killer Nematodes are a gardener's best friend. Simple to use and incredibly effective. See visible results and enjoy healthy, happy plants again. Plus, our 'Arrive Alive Guarantee' means you buy with confidence! #HappyHouseplants #NematodePower
• •Headline: Box Tree Caterpillars attacking your beautiful Buxus? Body: Don't despair! Dragonfli has a proven, natural defence. Our Box Tree Caterpillar solutions, including pheromone traps and biological controls, are trusted by gardeners across the UK. Protect your hedges the eco-friendly way. Learn more on our blog! #SaveOurBox #ExpertSolutions
• •Headline: Why choose Dragonfli for your pest control needs? Body: With over 20 years of expertise, RHS recommendations, and a passion for natural gardening, we're more than just a supplier – we're your partners in creating a thriving, pest-free environment. Quality products, expert support, guaranteed results. #TrustedByGardeners #DragonfliDifference
• •Headline: Join the natural pest control revolution! Body: Say goodbye to harmful chemicals and hello to a healthier garden with Dragonfli. From ladybirds for aphid control to nematodes for soil pests, we have the UK's widest range of biological solutions. Shop now and get 10% off your first order when you subscribe to our newsletter! #EcoGardening #PestFreeNaturally