Brand Tone

Informative & Solution-Oriented, Professional & Trustworthy, Approachable & Customer-Focused, Value-Driven

Brand Values

• •Quality
• •Affordability/Value
• •Customer Satisfaction
• •Sustainability/Eco-Friendliness
• •Problem Solving/Convenience

Best Practices

• •Focus on Benefits, Not Just Features: While mentioning product details (e.g., "UV-resistant," "polyurethane backing"
• •Offer tips, guides (like AGL's installation guide
• •Showcase Real Results and Testimonials: Incorporate visuals of beautiful installations and genuine customer feedback (as seen on AGL's site
• •Use strong action verbs and direct language to convey durability and reliability.
• •Highlight customer-centric benefits such as convenience, time savings, and ease of use.

Social Perception

Positive for Quality and Price, Reliable Service, Go-To for Artificial Turf, Drought Solution Provider, Growing Brand

Copy Examples

• •Transform your lawn into a lush, green oasis with our high-quality artificial grass. Enjoy a beautiful, low-maintenance yard year-round!
• •Looking for a drought-resistant landscaping solution? Our artificial grass provides a cost-effective and eco-friendly alternative to traditional lawns.
• •Our artificial grass is made with the highest quality materials and comes with a warranty for your peace of mind.
• •Get a free sample of our artificial grass and see the difference for yourself. Contact us today for a consultation!
• •We offer a wide selection of artificial grass products to meet your specific needs and budget. Whether you're a DIY enthusiast or prefer professional installation, we've got you covered.