Brand Tone

Helpful, Solution-Oriented, Trustworthy, Customer-Centric, Modern, and Innovative

Brand Values

• •Customer Satisfaction
• •Innovation
• •Ease and Convenience
• •Trust
• •Solutions

Best Practices

• •Maintain Clarity and Trustworthiness: Ensure all copy is clear, concise, and accurate, especially regarding product specifications, shipping, and return policies.
• •Highlight solutions for travelers.
• •Reinforce guarantees of satisfaction and customer support.
• •Showcase product functionality and ease of use.
• •Consistently manage branding to avoid confusion between 'Equipaje de Viaje' and 'TrendNix'.

Social Perception

Emerging brand with a positive initial perception based on on-site reviews. Potential for slight confusion with the 'TrendNix' name needs to be managed through consistent communication.

Copy Examples

• •Todo lo que necesitas para tu próximo viaje (Everything you need for your next trip)
• •Equipaje Inteligente (Smart Luggage)
• •Accesorios Innovadores (Innovative Accessories)
• •Orden Práctico en Viajes (Practical Order in Travels)
• •Envío gratuito a todo el mundo (Free worldwide shipping)