Brand Tone

Confident & Bold, Stylish & Fashion-Forward, Aspirational & Edgy, Quality-Conscious & Trustworthy

Brand Values

• •Quality Craftsmanship
• •Timeless Style
• •Self-Expression & Individuality
• •Customer Satisfaction
• •Accessibility/Value

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining your brand's tone (e.g., bold, stylish, confident), key messaging points, "words we use," and "words we avoid." Share this with anyone creating content.
• •Understand Your Audience: Tailor your language to resonate with your target customers. Are they looking for rugged durability, high fashion, or rebellious style? Your copy should speak their language.
• •Consistency Across All Channels: Ensure the tone is consistent from your website product descriptions and FAQ to your social media posts, emails, and ad copy. A disjointed voice can confuse customers.
• •Focus on "You" (The Customer): Frame benefits and features around the customer. Instead of "We make quality jackets," try "You'll feel the quality and confidence the moment you slip it on."
• •Review and Refine: Regularly review your copy across all platforms. Does it still align with your brand values and tone? Is it engaging your audience? Don't be afraid to tweak and improve. Read copy aloud to catch awkward phrasing or tonal inconsistencies.

Social Perception

Cool and Trendy, Reliable, Authentic

Copy Examples

• •Headline (Website Banner/Ad): Leatherswear: Own Your Edge. Premium Leather Jackets, Crafted for the Bold.
• •Product Description Snippet (Biker Jacket): Unleash your inner rebel. Our classic biker jacket isn't just an outfit; it's an attitude. Made with supple, genuine leather and designed for a lifetime of adventures.
• •Social Media Post (Instagram): Weekend vibes call for timeless style. Where are you taking your Leatherswear jacket? Tag us in your adventures! #Leatherswear #LeatherJacket #StyleStatement #WeekendWarrior
• •Email Subject Line (Promotion): Redefine Your Look: New Season Leather + Free Worldwide Shipping.
• •About Us Snippet: At Leatherswear, we believe a great leather jacket is more than just clothing – it's a companion through life's journeys. That's why we're dedicated to exceptional craftsmanship and iconic styles that empower you to express yourself, every single day.