Brand Tone

Thoughtful, Creative, Warm, Slightly Whimsical, Conscious

Brand Values

• •Creativity & Beauty
• •Quality & Functionality
• •Customer Happiness & Connection
• •Sustainability & Ethical Practices
• •Individuality & Self-Expression
• •Passion & Small Business Spirit

Best Practices

• •Embrace "Thoughtful" Language: Use words that convey care, intention, and a personal touch (e.g., "curated," "hand-picked," "designed with you in mind," "crafted").
• •Keep it Warm and Personal: Address the audience directly (using "you" and "your"). Share snippets of the brand's story or the inspiration behind designs, as Shannon does. Maintain a friendly and approachable voice, even in customer service.
• •Highlight the "Why": Connect products back to the core values – bringing joy, creating comfort, expressing individuality, and supporting sustainability. Explain how the art can enhance the customer's life or space.
• •Inject Personality & Playfulness (Where Appropriate): Don't be afraid to use slightly whimsical or "funky" descriptions for relevant products, aligning with the "unique vibe" aspect. Emojis can be used judiciously in social media to add warmth.
• •Be Authentic & Transparent: Clearly communicate commitments, like sustainability practices or the use of different artistic tools (including AI when applicable, as mentioned on their Etsy page). This builds trust and resonates with conscious consumers.

Social Perception

Highly Positive Customer Feedback, Trusted for Quality & Aesthetics, Seen as a Personal & Caring Brand, Associated with Coziness and Style

Copy Examples

• •Homepage Banner: "Fill Your Walls, Fill Your Heart. ✨ Discover art that tells your story and brings a little everyday magic home. Shop unique prints from Live Oak Print Co."
• •Product Description (for a nature-inspired print): "Let the quiet beauty of the wild whisper into your space. Our 'Forest Whisper' art print, thoughtfully designed by Shannon, captures that serene moment just for you. Printed on sustainably sourced paper, because beautiful art shouldn't cost the Earth."
• •Social Media Post (Instagram/Pinterest): "Weekend vibes loading! 🌿☕ Create your coziest corner with art that feels like a warm hug. What little details make your space feel like home? Share below! #LiveOakPrintCo #CozyHome #WallArtMagic #ThoughtfulDesign"
• •Email Newsletter Subject: "A Little Happy Mail For Your Walls (and a peek at new arrivals!)"
• •About Us Snippet (for social media): "Hi, I'm Shannon! 👋 From a little spark of creativity to a full-blown passion for bringing joy to your walls. At Live Oak Print Co., we believe everyone deserves a space that’s uniquely *them*. Thanks for being part of our story! #SmallBusinessLove #CreativeJourney #ArtForYourHeart"