Brand Tone

Artistic & Creative, Approachable & Friendly, Passionate, Quality-Conscious, Unique & Distinctive

Brand Values

• •Artisan Craftsmanship
• •Quality
• •Customer Happiness
• •Creativity & Uniqueness
• •Supporting Small Business/Local Art

Best Practices

• •Embrace the "Jaded" with the "Painted": Don't shy away from the unique brand name. Use language that is both artistic and perhaps a little intriguing or sophisticated, while always highlighting the beauty and passion behind the "painted" creations. It’s a balance between uniquely artistic and beautifully crafted.
• •Highlight the Handmade & Artist Touch: Consistently emphasize that each piece is handcrafted by Jayde. This reinforces values of artisan craftsmanship and uniqueness, and personalizes the brand.
• •Keep it Friendly and Approachable: Mirror the positive interactions customers have with Jayde. Use warm, inviting language, ask questions to engage the audience, and express gratitude for support.
• •Focus on Quality and Beauty: Use descriptive words that convey the high quality of the materials and the aesthetic appeal of the resin art – "stunning," "mesmerizing," "vibrant," "high-quality."
• •Show, Don't Just Tell, the Passion: Let the enthusiasm for the art shine through in the language. Use words that convey excitement, creativity, and the joy of the making process. Words like "passion," "soul," "magic," "love" can be effective when used genuinely.

Social Perception

High-Quality Artisan Goods, Beautiful & Unique Products, Positive & Friendly Service, Trustworthy Small Business, Adds Beauty and Joy

Copy Examples

• •Dive into artistry with our latest hand-poured resin cheeseboard. Each wave is captured with passion, bringing a unique slice of the ocean's soul right to your table. Crafted by Jayde, just for you. ✨ #JadedPainted #ResinArt #HandmadeHome #OceanInspired
• •Hello [Local Area] art lovers! 👋 Come find Jaded Painted at The Original Eumundi Markets this Saturday! Discover unique, handcrafted resin treasures that bring color and joy to your home. Jayde would love to show you her latest ocean-inspired creations! Support small, shop beautiful. #SupportLocalArt #JadedPaintedCreations #MarketFinds
• •More than just a tray, it's a little piece of handcrafted happiness. Our 'Azure Swirl' trinket dish is lovingly made by Jayde, featuring mesmerizing resin waves. Perfect for your precious keepsakes or simply to add a touch of unique artistry to your space. High quality, uniquely Jaded Painted. #FunctionalArt #HandmadeQuality #JadedHome
• •From liquid dreams to shimmering reality! ✨ Watch the magic unfold as Jayde brings another Jaded Painted ocean scene to life. So much passion in every pour! What colors should we try next? Let us know! 👇 #ArtProcess #ResinPour #CreativeJourney #JadedPaintedMagic
• •At Jaded Painted, art isn't just made; it's felt. Jayde pours her heart and soul into every unique resin piece, transforming everyday items into vibrant expressions of the ocean's beauty. We believe in the joy of handmade, the value of quality, and the unique touch that turns a house into a home. Discover something beautifully Jaded. #OurStory #ArtistBehindTheArt #QualityCraftsmanship