Brand Tone

Trendy & Youthful, Friendly & Approachable, Accessible & Inviting, Aspirational & Inspiring, Direct & Confident

Brand Values

• •Trend Leadership: Constantly on the lookout for the latest trends and offering cutting-edge creations.
• •Affordability & Value: Providing affordable prices for trendy clothing and the perfect compromise between trend, quality and price.
• •Customer Satisfaction & Happiness: The mission is to make women happy by offering them the latest fashion trends at affordable prices. The brand identity is described as customer-oriented.
• •Style Diversity & Inclusivity: Offering different styles ranging from lässig über schick bis hin zu sexy (casual to chic to sexy) to appeal to all women.
• •Speed & Newness: Regularly updating their collections with new items every day or every week.
• •Engagement & Community: Actively engaging with customers on social media and fostering a community (e.g., #cinellebabes).
• •French Origin/Family Business: Identifying as a 100% French family-owned company.

Best Practices

• •Know Your #CinelleBabe: Always write with the target audience in mind – young, fashion-savvy, budget-conscious women who are active on social media and follow trends. Use language, references, and emojis they connect with.
• •Embrace Trend-Speak (Authentically): Incorporate current fashion slang and social media colloquialisms naturally. Stay updated on what terms are resonating (e.g., viral, main character energy, lewk) but avoid forcing it if it doesn’t fit the message. The brand mentions "on fleek" in its "New In" section.
• •Highlight Value & Newness: Consistently emphasize the affordability and the constant influx of new, trendy items. Use words like "fresh," "just dropped," "latest," "affordable," "deal," "save."
• •Keep it Positive & Enthusiastic: Maintain an upbeat, friendly, and exciting tone. Use exclamation points appropriately and convey genuine enthusiasm for the products and the customers' style journeys. Phrases like "It's a dream!" capture this.
• •Encourage Interaction & Community: Use calls-to-action that invite engagement (e.g., "Tag us," "Which is your fave?," "Share your look"). Foster the #cinellebabes community by making them feel seen and part of the brand.

Social Perception

Go-To for Fast Fashion, Fashion-Forward, Generally Good Product Satisfaction, Mixed Customer Service Experiences, Engaging Online Presence

Copy Examples

• •🔥 FRESH DROP ALERT! 🔥 Your feed KNEW you needed this. 😉 Our latest collection just landed – all the viral looks, none of the insane price tags! ✨ Tap to shop & become the ultimate #cinellebabe! #NewCollection #TrendyNow #AffordableStyle
• •SALE ON! 💖 Get those dream outfits for even less! Up to 50% OFF on the styles you’ve been heart-eying. 😍 Don't wait, these looks are flying! Shop Now & Slay Later. #CinelleSale #FashionDeals
• •Hello, new fave dress! 👋 This little number is straight off your style inspo board – comfy enough for all-day adventures, chic enough to turn heads. Pair it with sneakers or heels, you call the shots! 😉 Get ready to own it. #OOTDGoals #DressToImpress #CinelleParis
• •👑 Your Weekly Style Update is HERE, Babe! New Trends Inside... Email Body Snippet: Hey gorgeous! Ready to refresh your 'drobe? We've just dropped HUNDREDS of new pieces – from cozy knits to statement tops, all at prices that’ll make you smile. 😊 Be the first to rock these looks! #CinelleStyle #JustDropped
• •Obsessed is an understatement! 😍 My latest @cinelleparis haul did NOT disappoint. Which look is your fave? 👇 Everything linked in bio – go get yours before it’s gone! 🛍️ #cinellebabes #fashionhaul #tryon #tiktokfashion #affordablefashion