Brand Tone

Elegant & Sophisticated, Quality-Conscious, Contemporary & Trendy, Approachable & Customer-Focused

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Pakistani Heritage & Modern Aesthetics
• •Transparency

Best Practices

• •Highlight Quality and Craftsmanship: Regularly mention the 'premium grade fabrics,' 'intricate designing,' 'luxurious embellishments,' and 'signature quality control processes' to build trust and justify the product's value.
• •Showcase the contemporary designs that are trendy.
• •Emphasize the customer-focused approach by highlighting easy payment methods and return policies.
• •Use elegant and sophisticated language in all communications.
• •Provide accurate product depictions to build trust with online shoppers.

Social Perception

Positive Customer Perception, Reliable for Special Occasions, Good Value, Online Shopping Trust

Copy Examples

• •Experience the epitome of elegance with our embroidered chiffon collection, featuring luxurious embellishments and intricate designs.
• •Indulge in the comfort and style of our karandi lawn, crafted from premium grade fabrics with our signature quality control processes.
• •Discover the perfect winter ensemble with our pret collection, designed to keep you warm and fashionable.
• •Elevate your everyday look with our Polly lawn pret, offering trendy and comfortable dresses for the modern woman.
• •At Eileen, we are committed to providing you with premium grade fabrics and exquisite designs that celebrate Pakistani heritage and modern aesthetics.